Immediate delivery, local laundry O2O service in Hunan
Release Time:
2014-10-27 16:18
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On October 25, 2014, Hunan's first local life O2O service platform based on mobile internet officially opened after three months of trial operation. This is the pioneer in Hunan's laundry industry embracing the mobile internet wave and innovating the development direction of the traditional industry, which has sparked heated market discussions since its launch.
"Convenience, saving money, and entertainment are the core elements of creating mobile internet products." "Yijiasong" was built based on this core concept. These three elements have enabled "Yijiasong" to standardize services, charge customers by the bag for cleaning, allow WeChat reservations via mobile terminals, and provide door-to-door pickup and delivery services without leaving home:
First, "Yijiasong" picks up and hands over clothes at the door, solving many laundry pain points such as difficulty parking at dry cleaners, long handover times for laundry, and store hours that do not meet customers' pickup and delivery needs, providing users with maximum convenience and great ease; second, regardless of how many clothes are in the bag, the cleaning fee per bag is only 99 yuan, much cheaper compared to offline stores, saving enough money; finally, in terms of entertainment, "Yijiasong" has launched a series of novel and interesting interactive activities offline, encouraging customers to share their packing strategies with friends, turning the packing process into a fun competition, allowing customers to enjoy fun beyond laundry.
As "Yijiasong" gradually practiced during the trial operation, the company's service philosophy has been upgraded step by step, from being customer-centered to friend-centered. Unlike the laundry experience of traditional dry cleaners, "Yijiasong" starts from subtle life services, optimizes processes, and deeply cultivates user experience. Besides the 120-minute pickup and delivery process within 72 hours and strict washing procedures, "Yijiasong" also emphasizes transparency and openness. Every step in the store is monitored by surveillance equipment, and customers only need to download the "eye4" APP to watch the monitoring videos in real time, truly making every customer feel assured and at ease.
Without mobile internet product experience, there is no future for O2O. "Yijiasong" focuses all resources on experience, allowing customers to feel more than just a laundry shop.
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