Jieshen Group 20th Anniversary: Shaping Image and Expanding Influence
Release Time:
2011-05-06 19:16
Source:
Qingdao Jieshen Group
The director unit of the China Commercial Laundry and Dyeing Committee, Qingdao Jieshen Group, is a native enterprise of Qingdao, owning multiple subsidiaries including laundry companies, catering companies, and star-rated hotels, spread throughout Qingdao. Since its establishment in 1991, the group has gone through 20 years. To accelerate enterprise development, enhance brand image, and expand social influence, Jieshen Group is taking its 20th anniversary as an opportunity to intensify a series of social activities. To meet new market development needs and create a more dynamic and fashionable corporate image, Jieshen Group invited famous film and television star Liu Xiaoye to serve as the brand ambassador for Jieshen.
Liu Xiaoye, an actor from Qingdao, graduated from the Central Academy of Drama. She played Du Juan in "Emerald Love," Ren Xiaoqiao in "Collective Dormitory," Lan Xiaoqing in "Huang Sao Tian Guihua," and participated in many TV series over the years. In 2007, she played Su Ya in "Fox Hunt," and notably in 2008, she successfully portrayed Su Lei in "Ugly Wudi," leaving a deep impression on the audience. She also played the role of "Ling Fei" in the new version of "My Fair Princess" on Hunan TV, which is about to be released.
The laundry industry is an emerging industry, and it is rare for laundry companies nationwide to hire celebrities as brand ambassadors. Under the guidance of the national policy of transforming development methods and adjusting the structure, Jieshen Group has started from itself and made adjustments and reforms in many aspects. Inviting celebrities as ambassadors to enhance the corporate image is part of the concrete implementation of the transformation and structural adjustment.
Additionally, Qingdao celebrities endorsing Qingdao enterprises further highlights the hometown attachment of influential social groups such as celebrities and entrepreneurs, as well as their sense of responsibility to remember their roots and give back to society.
Qingdao Jieshen Group
May 3, 2011
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