2014 China Laundry and Dyeing Industry "Most Popular on WeChat" Selection Event
Release Time:
2014-07-31 14:59
Source:
China Laundry Information Center
1. Activity Overview
As the most popular social information platform today, WeChat has surpassed 600 million users in just two to three years, not only changing people's lifestyles but also transforming business sales models.
This selection event will use the WeChat platform for voting, widely mobilizing professionals in the national laundry and dyeing industry through extensive dissemination by over a hundred media outlets across the industry and large-scale sharing in WeChat Moments. The voting will determine the most popular laundry and dyeing industry celebrities and product brands on WeChat. While engaging in interactive games and energizing the industry atmosphere, it will not only increase the visibility of participating entrepreneurs and product brands but also expand the influence and cohesion of the "2014 15th China Laundry Industry Exhibition," encouraging more industry insiders to participate in the grand event, learn from each other, progress together, and promote the prosperity and development of the industry.
2. Organizers
China Commercial Federation Laundry Professional Committee, Guangdong Xinzhilian Exhibition Service Co., Ltd.
3. Event Duration
July 28, 2014 to September 22, 2014
4. Award Categories
This selection event has the following 5 awards, each selecting 10-20 nominees.
1. Most Popular Industry Celebrity on WeChat
2. Most Popular Washing Machinery Brand on WeChat
3. Most Popular Washing Chemical Brand on WeChat
4. Most Popular Laundry Chain Franchise Brand on WeChat
5. Most Popular Leather Care Brand on WeChat
5. Participation Method
Nominations and recommendations will be made by the event organizers and industry authorities, while voluntary applications from enterprises are also accepted. After review and approval, participants can join the selection.
6. Voting Rules
Voting is conducted through the official WeChat platform of the "China Laundry Industry Exhibition" (WeChat ID: LaundryExpo). Each WeChat account can vote once per category per day. The top three with the highest WeChat popularity index in each award category (15 winners in total across 5 awards) will receive plaques and prizes.
7. Event Schedule
Nomination Phase: July 28, 2014 to August 5, 2014
Nominations and recommendations will be made by the event organizers and industry authorities, while voluntary applications from enterprises are also accepted. After review and approval, 10-20 nominees per category will be finalized (no more than 100 nominees in total across 5 awards).
Preparation Phase: August 6, 2014 to August 17, 2014
Collect profiles, photos, logos, and other related materials of participating brands and individuals and upload them. Testing and preparation of the WeChat voting platform.
Voting Phase: August 18, 2014 to September 10, 2014
Voting will be conducted through the official WeChat platform of the "China Laundry Industry Exhibition," with industry-wide dissemination through the event organizers and over a hundred media channels, resources, and networks, as well as sharing through the WeChat Moments of participating enterprises and individuals, widely mobilizing laundry industry professionals nationwide to actively participate.
Award Ceremony: Afternoon of September 20, 2014
Awards will be presented to winners at the "2nd China Laundry Industry Awards Ceremony" held on the afternoon of the opening day of the "15th China International Laundry Industry Exhibition."
Announcement and Display: September 20 to 22, 2014
At the venue of the "15th China International Laundry Industry Exhibition," a "Most Popular WeChat Ranking" will be set up to prominently promote the winning brands and individuals.
8. Event Promotion
1. The selection event and voting results will be published and reported through the following media:
Industry Media: "China Laundry," "Clothing Washing," China Laundry Network, China Leather Care Network, Laundry China Network, Washing Machinery Network, Chengjie Washing Network, Chain Network, Franchise Network, etc.;
Portal Websites: Tencent, Sina, Sohu, NetEase, Yahoo, People's Daily Online, Xinhua Net, Guangming Net, Phoenix Net, China.com, CCTV Net, China News Service, China Youth Net, TOM, 21CN, MSN, Beijing Youth Net, China Enterprise News Network, China Broadcasting Network, China Daily Net, etc.;
Local News Websites: Dazhong Net, Dahe Net, Hualong Net, North Net, Nanhai Net, Red Net, Qingdao News Net, Northeast Net, Jinyang Net, East Net, Qianlong Net, Jingchu Net, Shangdu Net, Huashang Net, Southern Net, Zhejiang Online, Dayang Net, Sichuan News Net, Southeast Net, Western Net, etc.;
Financial Websites: China Economic Net, Hexun Net, Caijing Net, Economic Net, China Industrial Economic Information Net, China Finance Net, Caijing China Net, Dazhong Finance Net, First Industry Net, World Finance Net, China Economic News Net, Chinese Economy Net, Global Finance Net, China Financial Information Net, etc.
2. Industry-wide dissemination and sharing through WeChat, Weibo, websites, and other platforms of the event organizers, participating enterprises and individuals, provincial and municipal laundry associations, and industry media;
3. Sending point-to-point messages via SMS, email, QQ, and other tools;
4. Publishing related information on social networks such as Douban, Renren, Kaixin, Pengyou, and QQ Space;
5. Promote and announce the selection results through printed materials such as invitation letters, flyers, exhibition catalogs, and visitor guides.
6. Set up the "Most Popular WeChat Celebrity Ranking" on-site at the "15th China International Laundry and Dyeing Industry Exhibition" to announce the selection results, highlighting and promoting the award-winning brands and individuals.
Registration Form Download:
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