The program "So That's How It Is - Breaking the Misconceptions of 'Dry Cleaning'" has sparked heated discussions among industry professionals
Release Time:
2012-07-31 13:38
Source:
www.chinalaundry.cn
On February 13, 2012, CCTV Channel 10 broadcasted the program "So That's How It Is - Getting Out of Dry Cleaning Misconceptions," recorded in cooperation with the China Commercial Federation Laundry and Dyeing Committee. The program explained common laundry misconceptions such as "dry cleaning means washing clothes dry, dry cleaning has stronger stain removal ability than water washing, all clothes can be dry cleaned, down jackets can only be dry cleaned" through live experiments, video demonstrations, and expert explanations. After the broadcast, it caused a strong reaction in the industry and sparked heated discussions.
Many people inside and outside the laundry and dyeing industry shared their thoughts on Weibo and professional laundry QQ groups.
Xiang Liang:
I watched the CCTV Channel 10 program "So That's How It Is, Getting Out of Misconceptions." Overall, I felt it was good. This is the first time our laundry industry has appeared on a CCTV channel to explain the mysteries of laundry, popularize laundry knowledge, and promote laundry technology. The effect is very good and will definitely have a great social impact, helping consumers resolve laundry misconceptions, understand laundry technology, and wash and consume rationally. I think this kind of popular science activity is a very good start, promoting the laundry industry and improving its social status.
Liu Longguang from Modern Logistics:
Only by being placed in a desperate situation can one be reborn.
The key issue now is that prices are too low; the industry does not make money from washing clothes but survives by "not washing clothes": for example, issuing laundry tickets, many of which do not correspond to laundry services—discounts exchanged for goods.
Stark Leather Care:
This industry should be reshuffled. The laundry industry should serve the people like angels in white, but now it is too chaotic. It still feels too messy.
People in this industry generally have low cultural levels, do not communicate with each other, and are conservative. Most practitioners run family businesses or even single-person shops, are very focused on their turnover, conservative, unwilling to learn, and unwilling to spend time learning. Asking them to spend money on learning is like cutting their flesh; when accidents happen, they are clueless. Sad and lamentable.
Pan Wei's Weibo:
It's frustrating! When it was said that most down jackets should be washed with water, the female guest said, "Oh, then I won't send my down jackets to dry cleaners anymore." I immediately emphasized afterward, "Although laundry shops also use water washing, the main difference between laundry shops and home washing is that laundry shops are more professional" (this has always been a concept I want to tell consumers), but my sentence was cut off.
Special detergent for wool pads:
Personal reflections: I estimate that the clothing repair market will be a potential stock in the future. The beautiful guest on TV said she would never go to laundry shops again; some people will probably never go to laundry shops again. The misconceptions have been overcome; it is estimated that at least a few clothes will be ruined at home before they go to laundry shops. The clothing repair industry will definitely be booming in the next two years.
Ni Jiren:
I just saw Secretary-General Pan Wei and Mr. Qi Datong on the live program of CCTV Channel 10 and felt the program was very well done.
Additionally, I have some important supplements to share with consumers when there is an opportunity. As follows:
1. High-end underwear and bedding (women's underwear, bras, close-fitting cotton wool shirts and pants, sheets, quilts, etc.) often have labels indicating they can only be dry cleaned and not washed with water. In fact, these items should not be dry cleaned because dry cleaning is unhygienic, especially for body fluids and blood stains. After dry cleaning and drying, these stains are even harder to wash out with water. Dry cleaning cannot remove sweat stains, body fluids, skin flakes, sweat-adhered stains, blood stains, etc. This is a very important consumer misconception.
2. The most common washing label for dry cleaning is a circle, and a circle with a 'P' inside, which was not introduced.
3. Clothes with rubber or plastic patterns also cannot be dry cleaned.
Nowadays, clothing manufacturers and sellers are often irresponsible, misleading consumers for profit, which is a big problem.
My purpose in making the above suggestions is: first, to help our Laundry and Dyeing Committee improve, expand influence, enhance authority, and increase visibility; second, to protect consumers' legitimate rights and interests against unscrupulous behaviors among clothing manufacturers and sellers.
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