Global Commercial Laundry Equipment Giant Targets Chinese Market
Release Time:
2012-03-14 19:16
Source:
www.chinalaundry.cn
——Alliance will grandly appear at the China International Laundry Exhibition
【Summary】The world-renowned commercial laundry equipment and service provider, Alliance Laundry Systems from the United States, will participate with its brands Unimac, Speed Queen, etc., in the 13th China International Laundry Industry Exhibition (Shanghai), jointly organized by the China Commercial Federation and Guangdong Xinzhilian Exhibition Services Co., Ltd.
Alliance Laundry Systems, USA, is the world's largest manufacturer of commercial laundry equipment, specializing in the production and sales of commercial and industrial washers and dryers ranging from 10 to 120 kilograms. Its products are widely used in hotels, laundries, dry cleaners, self-service laundromats, schools, military camps, apartments, hospitals, and factories. The company is headquartered in Ripon, Wisconsin, USA, and also has a manufacturing base and branch in Wevelgem, Belgium. Its famous brands include Speed Queen, Huebsch, and Unimac. Alliance has a high reputation in the global self-service laundry market. Its strong distribution network sells equipment to more than 100 countries worldwide, and in recent years it has actively expanded into the Chinese market, currently having 7 distributors of different brands in China.
In recent years, with the rapid development of China's economy and the continuous improvement of people's living standards, the middle class is growing rapidly, and the demand for personal laundry services is surging. This provides a good opportunity for individuals or enterprises to invest in self-service laundromats and multi-family residential businesses. Alliance Laundry Systems USA has strict technical testing, strong product reliability, and provides high-quality customer support services, which perfectly meet the requirements of emerging markets.
An Alliance representative stated that the company has actively expanded into the Asian market in recent years. China, as a consumer giant with a population of 1.3 billion, has an immeasurable potential commercial laundry market. Large international industry exhibitions are excellent channels for product promotion. In September this year, a dedicated team from the group headquarters will go to Shanghai to participate in the 13th China International Laundry Industry Exhibition. Alliance has reserved 108㎡ of exhibition space and will focus on promoting the Unimac and Speed Queen brands at the exhibition.
Picture: Outside the 2011 (Beijing) China International Laundry Industry Exhibition hall, visitors queueing to enter.
The participation of Alliance Laundry Systems USA is a major highlight of this year's China International Laundry Industry Exhibition. In terms of environmental protection, energy saving, and innovative technology, Alliance products form a unique and independent system.
It is reported that Unimac, showcased at the exhibition, is a large-scale laundry equipment mainly supplied to star-rated hotels. The biggest feature of UniMac is the Unilic control system, which effectively assists in water and energy saving during laundry. The brand's latest dryer "anti-overdry" OPT control technology will shorten drying time, reduce energy consumption, and also minimize wear and tear on linens and clothes.
Speed Queen provides various technologically innovative and reliable commercial washers, dryers, and self-service laundry equipment for coin-operated laundromat owners. It is a pioneering brand in Alliance's commercial laundry field, mainly dedicated to using its market expertise and skills to help promote the development of the self-service laundry industry. The brand's laundry products and advanced technologies are manufactured in world-class technical facilities, including leading R&D departments and state-of-the-art testing laboratories, ensuring unparalleled quality to meet current and future customer demands.
Alliance is a global leader in manufacturing commercial laundry products. Besides producing the highest quality products, it prides itself on providing unmatched customer support, mainly through a global network of factory-authorized dealers offering various exclusive value-added services. Industry insiders optimistically estimate that this year's China International Laundry Exhibition may continue last year's good momentum. Besides the strong support from the global giant Alliance, more high-end laundry products and new brands such as Primus, Milnor, and Multimatic will gather in Shanghai to compete.
Related Information:
2012 13th China International Laundry Industry Exhibition
Date: September 24-26, 2012 Location: Shanghai Everbright Convention & Exhibition Center
Organizers: China Commercial Federation, Guangdong Xinzhilian Exhibition Services Co., Ltd.
Undertakers: China Commercial Federation Laundry Professional Committee, Guangdong Xinzhilian Exhibition Services Co., Ltd.
For more information, please visit the official exhibition website http://www.laundryexpo.cn
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