PRIMUS Group acquires Guangzhou Deli, grand debut at Shanghai Laundry Exhibition in September
Release Time:
2012-03-16 19:22
Source:
www.chinalaundry.cn
【Preface】The European PRIMUS Group, renowned worldwide for producing coin-operated washing machines, has recently made two moves worth noting: one is the full acquisition of the well-known company Guangzhou Deli Laundry Machinery Equipment Co., Ltd., and the other is preparing for a grand appearance at the Shanghai Laundry Exhibition in September.
The recent acquisition activities of the European PRIMUS Group indicate that PRIMUS self-service laundry products are beginning to focus on building the Chinese market and "taking root" in China. The reporter also learned that PRIMUS has registered to participate in the 13th China International Laundry Exhibition held in Shanghai this September. At that time, we will be able to experience the great charm of the PRIMUS brand at the exhibition site.
Interpreting "Thunder Horse": Laundry is also a revolution
In China, PRIMUS is translated as "Pu Li Ma Si" and is also nicknamed "Thunder Horse" by industry professionals. PRIMUS is one of the two largest coin-operated washing machine manufacturers in Europe. It is reported that ten years ago, the United States
The well-known brands Speed Queen and Dexter coin-operated washing machines still have some models produced by OEM at the Primus factory in Belgium, labeled and sold in the United States. This phenomenon continued in the 2007 US market with Maytag, demonstrating PRIMUS's international influence.
The reporter learned from market visits that compared to similar washing brands, the "Thunder Horse" coin-operated washing machines are priced higher but are superior in machine design and quality. One of the brand's winning secrets is the longer service life of its coin-operated washing machines, with an impressive and well-received global market share.
Most PRIMUS coin-operated washing machines are microcomputer-controlled, with washing methods that produce beating and rubbing effects, incomparable to general household top-loading water flow washing machines and American-style self-service laundry machines. They have strong cleaning power and do not tangle clothes. Another feature is energy saving, with vibration rates lower than all similar machines. PRIMUS dryers are also popular due to high drying efficiency, low fuel consumption ratio, low cost, and fast speed. At the Shanghai Laundry Exhibition, various models of PRIMUS coin-operated washing machines and dryers will likely be showcased as highlights.
Illustration: The European PRIMUS Group's production base in Belgium. The company was established in 1911, producing household washing machines and dishwashers. Since 1970, PRIMUS has focused on commercial laundry equipment.
Brands Gather at Industry Events Self-Service Laundry Investment is Promising
Self-service washing machines are divided into coin-operated and card-operated types, providing laundry services around the clock without supervision, saving time and being convenient. In Europe, America, and Japan, self-service washing machines have long been ubiquitous. With the acceleration of people's life pace, the demand for self-service laundry is growing, and PRIMUS as well as the American Speed Queen and other world-famous coin-operated washing machine markets are broad. Searching for coin-operated washing machines on Baidu shows that many domestic brands are also vigorously promoting them.
International exhibitions provide global brands with opportunities to showcase together. Taking the China International Laundry Exhibition, valued by PRIMUS, as an example, this exhibition has a good reputation in the industry with many years of operation history. It mainly displays the latest and most advanced washing and dry-cleaning technologies, equipment, instruments, raw and auxiliary materials, and detergents from home and abroad. It is also a good window to understand laundry chain franchising, rental laundry, laundry plant design, construction concepts, and related services.
The exhibition was held in Beijing last year. According to official announcements, nearly 200 well-known brands participated in the last exhibition, mainly from the United States, Japan, the United Kingdom, Germany, the Netherlands, Denmark, Italy, France, Spain, Portugal, Belgium, Australia, South Korea, as well as mainland China and Hong Kong, Macau, and Taiwan. The exhibition organizer revealed that the scale of this year's exhibition is expected to reach 10,000 square meters, with more than 500 booths, and more domestic and foreign brands will present the latest technology products to industry professionals. The organizer emphasized that based on the current recruitment status for the 13th International Laundry Exhibition, the number of domestic and foreign enterprises exhibiting self-service laundry products and technical equipment is quite encouraging, and the number of companies intending and preparing to participate continues to increase.
The reporter believes that "Thunder Horse" partnering with the Shanghai Laundry Exhibition this time is indeed leveraging the country's top laundry industry event to consolidate its world model status in laundry manufacturing technology and lead a new trend in China's self-service laundry. This year's China International Laundry Exhibition may become a grand showcase of self-service laundry technology, gathering world brands to display their styles, making it an excellent business opportunity for investing in self-service laundry and on-site purchasing and negotiation.
Related information: The 13th China International Laundry Exhibition will be grandly held from September 24 to 26 this year at the Shanghai Everbright Convention & Exhibition Center. The exhibition is known as the most influential trade event in China's laundry industry, jointly organized by the China Commercial Federation and Guangdong Xinzhilian Exhibition Service Co., Ltd., and has long been strongly supported by industry associations from Guangdong Province, Shanghai, Beijing, and regions including Hong Kong, Macau, and Taiwan. More information can be found on the official exhibition website www.laundryexpo.cn.
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