Love Unites: Laundry Companies Participate in the "Love Wardrobe" Charity Event
Release Time:
2012-05-15 19:45
Source:
Hong Kong Expansion Laundry
From April 21, 2012 to May 3, 2012, the two chain enterprises "Hong Kong Tuo Pu Laundry" and "Rongchang Laundry" opened 31 of their stores as collection points for the "Love Wardrobe" charity event while serving the community, accepting donations of unused clothing from kind-hearted people. These donated clothes were uniformly sent to Liangshan Prefecture in Sichuan Province to be distributed to primary school students in impoverished areas and to poor groups in high-cold and remote mountainous regions.
Packaged and organized donated clothes
Donated clothes are sent to Liangshan, Sichuan via logistics
Famous host Wang Kai takes a photo with volunteers from Rongchang Company
This "Love Wardrobe" charity event mainly accepts clothes that have been pre-washed. For those that cannot be washed by donors for other reasons, discounted cleaning prices are offered, and donors can freely choose whether to have them cleaned in-store. Both companies have dedicated personnel responsible for receiving, recording, and organizing the donations. They use a complete free disinfection system to disinfect the donated clean clothes, individually bag each item, and label them as "disinfected," so that friends in impoverished areas far away receive them like new clothes.
[Introduction to Love Wardrobe]
"Love Wardrobe" is a charity initiative launched by CCTV Finance Channel hosts Wang Kai and Ma Hongtao, with the participation and promotion by multiple entrepreneurs, hosts, directors, and reporters. Its mission is "to care for children's warmth with love." Through various online and offline activities and different channels, it gathers social forces and raises funds to provide customized windproof, rainproof, warm, and breathable new clothes for children in impoverished areas. It advocates for social attention to the spiritual care and education issues of children in poor regions. Under the China Youth Development Foundation, the "Love Wardrobe Fund" was established, with the team managing the fund specifically. Administrative expenses are separately raised from enterprises, and support and supervision from society ensure the implementation of aid. Openness and transparency are the greatest features and sources of confidence for the Love Wardrobe Fund.
"Love Wardrobe" currently has two projects: new clothes and unused clothes, targeting primary school students in impoverished areas and poor groups in high-cold and remote mountainous regions, aiming to solve the problem of warm new clothes for at least 20,000 primary school students annually.
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