Relentless striving and forging ahead, the "Leadership Camp" course at Xingen Business School was a complete success!
Release Time:
2019-10-23 11:45
Source:
China Laundry Information Center
From July 30 to August 2, 2019, the Laundry Industry Leadership Camp Masterclass grandly opened in Shanghai. This leadership camp course uses the industry's pioneering immersive experiential learning teaching method, learning, teaching, practicing, and reviewing simultaneously, allowing students to systematically connect and diagnose from multiple dimensions such as business, capital, market, management, operations, and technology, helping entrepreneurs master cross-industry thinking, enhance leadership vision, and seek long-term development!
Leadership Camp Classroom
7.30 / Tuesday / Kaiyuan Manju Hotel
1. Opening Ceremony
At the opening ceremony, Director Pan Wei of the China Laundry Committee, company representatives, and student representatives spoke in turn, expressing their eager anticipation and hope for this course.
2. Icebreaker Activity for Students
The first lesson, "Entrepreneur's Self-Awareness," was led by the experienced teacher Li Junyou. Through games, students quickly understood themselves and got acquainted with each other, laying a good foundation for the following days. "Open your body," open your body, stretch out your hands to accept and embrace the friends around you. This is the fastest way to break down barriers between people. During the icebreaker activity, everyone held each other's hands and quickly became familiar in a warm atmosphere.
"Colorful Me" involves using colored clay to shape an image that matches one's personality (such as an animal or other object) and stating three typical characteristics. This allows students to enhance self-awareness through games. Everyone is born different, just like the colorful colors that create a splendid world. Students share their personality experiences with each other, speeding up the process of getting to know one another. Finally, the "Map of Life" involves marking past events on a grid paper, gradually calculating every available time in the future, reflecting on the brevity of life, and encouraging us to cherish limited time to do meaningful things!
7.31 / Wednesday / Funait Laundry Factory
1 Luo Jing, "The Road to Future Marketing"
Teacher Luo Jing, in the course "The Road to Future Marketing," uniquely raised several major issues regarding the current state of the laundry industry and provided professional and reasonable answers to these common problems. Understanding our main users and their real needs, then taking appropriate operational measures and making products truly useful to customers is the foundation for all enterprises' survival. We have entered the digital economy era; how to create greater value for users requires enterprises to have big data thinking and capabilities, innovate marketing methods, and achieve user growth through viral expansion.
Facing the rapidly changing communication methods, marketing channels are also increasing, such as WeChat, short videos, and very important posters. Operators should timely grasp the trend direction, follow the momentum, and enjoy traffic dividends. Poster design is closely related to marketing. Focusing on how to design a poster, Teacher Luo Jing led everyone to hands-on practice to strengthen impressions and better understand product design principles. In class, everyone actively participated, discussed, and collaborated. After completion, under the teacher's guidance, they explored the marketing content contained in the posters. Through this "Road to Future Marketing" course, students gained a new understanding of their product users, made reasonable judgments based on user value, and developed new interpretations of marketing content that can be directly applied to enterprise management.
2 Li Jing, "Rapid Development of Chain Brands"
Li Jing is the chairman of ZOO COFFE. As a senior leader in the catering chain brand industry, he brought the course "Rapid Development of Chain Brands" with rich industry experience. Industries differ, but development methods share many commonalities. Therefore, breaking industry barriers, strengthening industry communication, and learning from each other's experiences are especially important. Teacher Li Jing introduced franchising as a major trend in industry development and an important decision for future enterprise growth. In addition, he detailed franchising methods. Through this course, students gained a higher-level understanding and recognition of enterprise development, broadened their horizons, and contributed to promoting the laundry industry's development.
8.1 / Thursday / Funait Laundry Factory
1 Zhang Jiacheng, "Investment Analysis in the Laundry Industry"
Teacher Zhang Jiacheng brought the course "Investment Analysis in the Laundry Industry," mainly covering an overview of equity financing, common financing problems for enterprises, the current state of the laundry industry, practical financing skills, business plans, and common issues for startups. While popularizing basic financing knowledge to students, he combined case studies to analyze the current status, characteristics, and focus points of equity investment. Why do some companies have high revenue but cannot raise funds? Regarding laundry industry problems, he specifically pointed out pain points and urgent issues to be solved. For those intending to invest in the laundry industry, he provided financing pain points, strategies, and methods to help avoid financing pitfalls. Through this course, students gained a systematic and comprehensive understanding of financing, deepened their understanding of the laundry industry, and developed sharper investment insight and risk judgment abilities.
2 ERIC, "Foreign Laundry Operations and Trends"
ERIC presented the course "Foreign Laundry Operations and Trends." The foreign laundry industry developed earlier and is more mature compared to domestic, providing valuable reference. Through this learning, everyone can draw on foreign industry development experiences and promote the continuous maturity of China's laundry industry through mutual exchange.
3 Wu Yunhong, "The Transformation Process of Chinese Laundry Enterprises"
Mr. Wu Yunhong, Chairman of Anhui Yibeijie Industrial Co., Ltd. and Chairman of Hefei Jinkaisa Laundry Service Co., Ltd., combined 18 years of practical experience in the laundry industry to deeply analyze the internal laws of enterprise operation, rationally reflect on the growth process of private enterprises, dissect dilemmas from macro, meso to micro perspectives, summarize experiences, discuss countermeasures, and provide practical solutions for laundry chain enterprises from strategy to execution.
8.2 / Friday / Kaiyuan Manju Hotel
1 Li Junyou, "Business Sand Table Model", "Sand Table Practical Exercise"
Teacher Li Junyou led everyone in learning the business battlefield simulation. Every stage of enterprise development is a test for company leaders. Making every important decision at critical moments will affect the company's development. The leadership team is the brain center of the entire body; only with a considerable mindset can they make action decisions beneficial to the company's growth. Through this learning, the participants broadened and enhanced their perspectives, enabling them to consider issues more comprehensively from a higher position.
Through this learning, using a game approach, participants gained a more vivid and realistic understanding of various practical problems faced by company development, shaping their mindset and thinking more long-term.
Thus, the four-day "Leadership Camp" course officially concluded successfully. Every member returned fully enriched, gaining not only skills in business operation and leadership mindset but also a group of like-minded peers to encourage and strive forward together. Shengeng Business School has done its utmost to escort everyone along the way!
Shengeng Business School is jointly initiated and cooperatively run by the China Commercial Federation Laundry Professional Committee together with Haier Laundry Industry and enterprises such as Funait, Tiantian Laundry, Sunlight Group, Hanhwang Weiye, and Elephant Shoe Cleaning. It aims to build a forward-looking and cross-disciplinary integrated educational platform around the laundry industry, cultivating outstanding business leaders and integrating high-quality domestic and international business resources.
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