Characteristics and Anti-counterfeiting of Genuine Leather Labels
Release Time:
2010-04-30 18:44
Source:
China Laundry Journal
Nowadays, both genuine and fake leather bags may have leather sample tags attached. Many consumers do not know how to distinguish them, and some are unclear whether the leather sample tag is the "Genuine Leather Mark." In fact, the leather sample tag does not equal the "Genuine Leather Mark."
The "Genuine Leather Mark" is a trademark registered by the China Leather Industry Association with the State Administration for Industry and Commerce. It is a mark for medium- and high-grade natural leather products. The Genuine Leather Mark applies to products made of natural leather and natural fur, including leather shoes, travel shoes, leather (fur) clothing, suitcases, leather bags, other leather goods, and leather accessories. The Genuine Leather Mark certifies the following three points to consumers: (1) the product is made of natural leather; (2) the product is a high-quality medium- to high-grade product; (3) the manufacturer has a good after-sales service system. In summary, the Genuine Leather Mark is a certification mark for high-quality genuine leather products; therefore, not all products made of natural leather qualify to bear the "Genuine Leather Mark."
A certification trademark is a mark approved and registered by the State Administration for Industry and Commerce, used to certify the raw materials, manufacturing methods, quality, or other characteristics of a product. The main difference between a certification trademark and a regular trademark is that the certification trademark does not indicate the product's source but only certifies that the product has certain specific qualities.
The "Genuine Leather Mark" is a commitment made by the China Leather Industry Association as a third party to society, serving as a certification mark guaranteeing the quality of genuine leather products. The "Genuine Leather Mark" was officially launched on October 14, 1994. Products bearing this mark must be made of natural leather, comply with relevant industry and national standards, meet the requirements of the Genuine Leather Mark technical manual, and have good after-sales service. Each manufacturer producing products bearing the "Genuine Leather Mark" has a unique 8-digit code, which includes parameters such as product type, manufacturer, administrative region, trademark, and production year, serving as proof of genuine leather products.
The registered trademark pattern of the "Genuine Leather Mark" consists of an artistic stylized design of a whole sheep, a pair of ox horns, and a leather shape, forming a circular drum-like pattern; the main colors are black on a white background, with only three letters in red. The pattern symbolizes that cattle, sheep, and pigs are the three main natural leather raw materials for leather products. The circular drum shape symbolizes, on one hand, the main processing equipment rotation in the leather industry, and on the other hand, the continuous development of the leather industry.
The Genuine Leather Mark plaques come in two sizes: Type A 3.5 cm × 5 cm; Type B 7 cm × 5 cm. Type A is used for shoes and small leather goods, while Type B is used for leather clothing and large leather goods. The front and back patterns and colors of both sizes are exactly the same.
Currently, the China Leather Industry Association has launched a new version of the Genuine Leather Mark plaque in the form of a two-page, four-sided booklet. The cover features the registered Genuine Leather Mark graphic, with blue anti-counterfeiting background patterns on the front and back covers. Pages two and three introduce the anti-counterfeiting technology of the Genuine Leather Mark, how consumers can use the mark to protect their legal rights, and the contact number of the Genuine Leather Mark Management Office. When purchasing leather products bearing the Genuine Leather Mark, your legal rights will be guaranteed.
To prevent counterfeiting, the Genuine Leather Mark plaques use the following anti-counterfeiting measures in printing: both fluorescent and laser anti-counterfeiting printing technologies are used; the plaques are printed by two different factories and then combined into the genuine product; there are six security measures on the front and back of the plaque. The simplest way to verify is: shine an ultraviolet light (ticket verifier) on the front of the plaque, and red "Genuine Leather" and "HQ" characters will appear. The number at the bottom of the back of the plaque changes from light red to yellow under ultraviolet light. The other four security measures are not publicly disclosed and serve as arbitration evidence for verification.
Therefore, consumers purchasing genuine leather products are reminded to pay attention to:
1. Recognize the Genuine Leather Mark plaque.
2. Check whether the product has a trademark, manufacturer name and address, and a certificate of conformity. Imported genuine leather products should have Chinese labels.
3. After purchasing leather products, properly keep the invoice and Genuine Leather Mark plaque as proof for resolving quality disputes in the future.
4. If a quality problem is confirmed, within the warranty period, bring the valid invoice and Genuine Leather Mark plaque to the retailer to request a solution. If unresolved, have the store sign "Handled by Genuine Leather Mark Management Office" on the back of the invoice and stamp it with the official seal, then directly file a complaint with the Genuine Leather Mark Management Office of the China Leather Industry Association at the address and phone number indicated on the plaque.
Previous Page
Next Page
Previous Page
Next Page
Related Documents
undefined
Other News
2025.03.31
2025.03.19
2025.03.11
2025.03.10
2025.02.18
2025.02.18
Contact Information:
Hotline:
Address:
No. 46, Dongsi West Street, Dongcheng District, Beijing
Email:
China Laundry Information Center
Scan to Follow
China Business Laundry Committee
Scan to Follow
Laundry Encyclopedia
Scan to Follow
National Laundry Label Committee
Scan to Follow
China Business Vocational Appraisal
Scan to Follow
"China Laundry"
Scan to Follow
China Laundry Committee
Scan to Follow
China Business Laundry Committee
Copyright: China Commercial Federation Laundry Professional Committee
Beijing Public Network Security 11010102005379
Website Construction:China Enterprise Power Beijing