2011 China International Laundry and Dyeing Industry Exhibition, sponsored by China General Chamber of Commerce and Unifair Exhibition Service Co., Ltd., organized by China Laundry Association and Unifair Exhibition Service Co., Ltd, was held on August 4-6 in Beijing China International Exhibition Center， attracted more than 10 thousands people in laundry and dyeing industry from mainland China, Hong Kong, Macau, Taiwan as well as European countries and Southeast Asian countries.

With the Aim of “display, communication, cooperation and development” and by theme of “strengthen international cooperation to promote the laundry and dyeing industry, China Laundry Expo mainly display the latest and most advance laundry equipment, raw material ,laundry franchise, relative service of laundry design and construction. It has aroused great repercussions in laundry industry in China.

China Laundry Expo was co-organized by laundry associations of Beijing, Shanghai, Tianjin, Guangdong, Hong Kong, Macau, Taiwan and laundry associations from other cities and provinces in China and gained great support from many international associations and institutes such as All Japan Laundry & Dry-cleaning Association, Kanto Cleaning Cooperation, and Korea Drycleaners & Laundry Association etc.

China Laundry Expo 2011 has attracted more than 200 brands from USA, Japan, UK, Germany, Holland, Denmark, Italy, France, Spain, Portuguese, Belgium, Australia, Korea, China mainland, Hong Kong and Taiwan, which included Alliance、Huebsch、Speed Queen、Cissell、UniMac、Hoffman-New Yorker、Milnor、Multimatic、Milliken、Goldman、GEP from USA, Toto Folder、Sankosha、Yamamoto、YAC、Nihon Sealing、Kyosei、Rakuna、Maruso、San-ai from Japan, Andrew、Micros from UK , Transferon、Cobber、Bufa、Ecotex、Cohen from Germany, Goudkuil from Holland, Fornet、Wistar from France, Higiensec、Unisec from Spain, Ipso from Belgium, Jensen from Denmark, Renzacci、Fenice、Ilsa from Italy, Stelco from Australia,Tamfelt from Portuguese, Inno Clean from Korea, Cliffton from Hong Kong; Yingelan from Taiwan; Sailstar, Weishi, Midea, Little Swan, Innoway, Shenguang, Yashen, Topoly, Oasis, FHE, etc from mainland China. Exhibiting space was 33% growth compared to last edition. Different characteristics booth designs highlight the level of the exhibition.

Accompany activities are richly colorful. Final competition of The 7th China National Laundry Professional Competence Contest was held on August 4-6 during the exhibition. Leaders and experts of Ministry of Commerce of the People’s Republic of China Department of Trade in Service and Commerce Service, China General Chamber of Commerce, China Employment Training Technical Instruction Central as well as Laundry and Dyeing Industry Associations of all provinces in China presented the opening ceremony.

 This competence is the national second-class contest approved by Ministry of Human Resources and Social Security of the People’s Republic of China. It is held every other year which is not only the most ceremonious and most authoritative professional contest in laundry industry in China but also the top arena for technical experts in laundry field. 142 technical experts recommended by Laundry and Dyeing Industry Associations of all provinces in China keenly contested in 6 projects which attracted the eyes of people in laundry industry. It plays an important role in improving professional skill and general quality of laundry employees as well as reinforcing trading exchange.

Technical seminars are also important activities. Many exibitors organized new products released and technical seminar, included How to use professional, automated equipment and computerization management system in laundry industry?” by Shanghai Weishi Machinery Co.,Ltd, SGS Green System by Shanghai Sailstar Machinery Group Co., Ltd. International Professional Linen Care Quality Certification RAL-GZ 992 Seminar by Germany Hohenstein Institutes, TF and Shanghai Jolly Washing Equipment Co.,Ltd exploit  China Tunel Washer market together by Shanghai Jolly Washing Equipment Co.,Ltd, Technical Lecture by laundry experts by Dalian FHE Laundry Co.,Ltd., which are perfect platform for strengthening industry communication and technology advancement.

Excellent Supplier appraisal and recommendation activity was cordially welcomed by exhibitors. China Laundry Association and Unifair Exhibition Service Co.,Ltd organized “2011 China Laundry and Dyeing Industry Excellent Supplier” appraisal and recommendation activity” during preparatory period. More than 20 machinery and raw material suppliers home and abroad such as YAC,Sailstar, Weishi, Sunshine etc are elected as “2011 China Laundry and Dyeing Industry Excellent Supplier”. China Laundry Association presented honorary medal to prize-winning companies and release list of prize-winning companies on-site,.It aims to encourage and propel enterprises’ active innovation, improve service quality so that increase the overall standard of laundry and dyeing industry.

 After the exhibition, organizer made a survey of all exhibitors. Most exhibitors are satisfied with the exhibition effect while organizer’s service quality and management level are highly recognized by exhibitors. 93% exhibitors expressed that this exhibition reached their expectation. More than 87% exhibitors indicated that they would continue participating China Laundry Expo 2012 and also give lots of good advice and suggestion.

Mr. Wenhao, vice general manager of Shanghai Weishi Machinery Co., Ltd: We displayed the latest machines developed by our company, which made our booth the eye-catching one.

Mr.Ping Ju, president of Shaoxing Topoly Packing Co., Ltd., this is a very professional exhibition, visitors are in high quality. Our on-site turnover is considerable which beyond our expectation. It’s pity that our booth is small this year, we will reserve bigger booth for 2012 in advance.

Mr. Sakuma Hikaru, General Manager of YAC (Shanghai) International Trade Co., Ltd.: We contacted some new buyers this time which is very important for us to develop the Chinese marketing.

Mr. Jun: President of Shanghai Jolly Washing Equipment Co., Ltd: We exchanged idea and cooperated with new and old clients home and abroad via China Laundry Expo, we are sure to parcipate next year.

Mr. Kim Gyeonghwi, president of KTE Co., Ltd.: We are very satisfied with this exhibition. We contact lots of potential clients this time; some of them wish to be our agents.

Mr. Russell Gianoli Asia Pacific Business Manager of Milliken & Company: this is the first time we try to participate China Laundry Expo, it is much better than my expectation. Lots of buyers are curious to our products, we have been answering question all the time, and this is a good start. We know we have to make some adjustment to our laundry products in China.

Mr. David Xue, Sales Manager of Hoffman New Yorker Inc.: staff of the organizer are careful and enthusiasm, which make our move-in and move-out smoothly.

Mr. Bao Guanhua president of Wenzhou Fenice Leather Chemical & Industry Co., Ltd: We pay great attention to this exhibition and get good effect. Buyers are very professional; we would like to show our gratitude to the organizer.

Statistic and feedback of visitors:

The two and a half day fair and its accompanied forums and activities have attracted 8,769 professional visitors from 28 provinces of mainland China and Hong Kong, Macau, Taiwan as well as Japan , Korea, USA, Canada and Thailand etc.Among them, number of the domestic visitors reaches 8,355, accounting for 95% and the oversea buyers get to 434, accounting for 5%.

Feedback from some of the visitors:

Mr.Yan Congxiao General Manager of Baoding Astronaut Clothes Laundry Co., Ltd., I visited China Laundry Expo every year, I think this exhibition is getting better year after year, visiting buyers are in larger number, and exhibiting scale and booth allocation are quite well while the contest is good too.

Mr.Liang Wenxin, manager of Zhuhai Angel Hospital Logistics Service Center: We want to purchase one of the equipment on-site, but we are still bargaining. Now the labor cost is high, so we wish to find some better equipment to reduce labor and save cost.

Mr. Wang Chenxu President of Beijing Shangdao Leather Care Co., Ltd., We visited this exhibition every year. This year we reached cooperation intention with several companies and will further discuss the cooperation after the show. This exhibition is good.

Mr. Dongsheng vice principle of Ningbo SHE’s Washing Occupational Training School: we found products that we are interested in the exhibition, we also participated the accompany activities, this visiting is fruitful. We hope that we could see new detergent and more laundry franchises next year. We suggest the organizer could organize a party for exhibitors and buyers so that we could exchange and enhance further mutual understanding.

Prospects of China Laundry Expo 2012

China Laundry Expo 2012 will be held on September 24-26 in Shanghai Everbright Convention&Exhibition Center. Exhibiting space is expected to exceed 10,000m2 with 500 booths.

The next edition will be in accordance with the guiding ideology exhibiting aim and orientation of 2011 China International Laundry and Dyeing Industry Exhibition. We will try every effort to attract more exhibitors home and abroad, encourage them to bring more equipment which is used in star hotels. For buyers’ organizing, we will cooperate with hotel association in all provinces in China, organize hotel purchaser, increase promotional efforts of individual investors so that more idle funds will invest on laundry industry and promote industry development. We will also increase practical courses such as Operation Management of Laundry Franchises, clothes treatment and laundry factory visiting etc for accompanying activities during exhibition. In exhibition promotion, we will extend the propaganda abroad especially in developing countries in order to attract more international buyers to build a real international trade show in laundry industry.