Finally, someone has clearly explained the differences between O2O, C2C, B2B, and B2C.
Release Time:
2014-10-13 19:31
Source:
Art of War Management
1. What are the differences between O2O, C2C, B2B, and B2C?
O2O is online to offline and has four operating models.
1. Online to offline means online transactions leading to offline consumption experience.
2. Offline to online means offline marketing leading to online transactions.
3. Offline to online to offline means offline marketing leading to online transactions and then to offline consumption experience.
4. Online to offline to online means online transactions or marketing leading to offline consumption experience and then to online consumption experience.
For example: insurance direct purchase O2O, Suning.com O2O, Dianping O2O, etc.
C2C is consumer to consumer, meaning person to person, such as small shops on Taobao.
B2C is business to consumer, meaning businesses selling to individuals, like many platforms such as Amazon China, Dangdang, JD.com, etc.
An important point for both B2C and C2C is that they use logistics.
B2B is business to business, meaning between enterprises, such as Alibaba.
To explain simply with examples:
C2C is me selling something and you buying it.
B2C is me setting up a company to sell things and you buying them.
O2O is me setting up a company to sell things, you come to buy, but you have to pick it up yourself.
B2B is you also set up a company and buy things from my company.
2. E-commerce knowledge mnemonics
B2B has three treasures: enterprise, intermediary, good communication.
B2C has three treasures: brand, channel, good sales.
C2C has three treasures: you open, I buy, Alipay.
O2O has three treasures: online, offline, do it together.
LBS has three treasures: check-in, discounts, location finding.
NFC has three treasures: near field, payment, good security.
SEO has three treasures: content, backlinks, strong ranking.
EDM has three treasures: content, audience, good analysis.
CPA has three treasures: action, conversion, webmaster annoyance.
CPS has three treasures: commission, sales volume, good effect.
CPC has three treasures: clicks, guidance, less cheating.
CPM has three treasures: impressions, per thousand, unreliable.
PHP has three treasures: open, efficient, low cost.
If engaged in e-commerce, all the above should be known.
E-commerce models
B2B (economic organization to economic organization)
B2C (economic organization to consumer)
B2B2C (business to business to consumer)
C2B(T) (consumer collective bidding - group buying)
C2C (consumer to consumer)
B2F (business to family)
O2O (online and offline combined)
SaaS (software as a service)
PaaS (platform as a service)
IaaS (infrastructure as a service)
M-B (mobile e-commerce)
B2G (government procurement)
G2B (government selling off)
B2M (market-oriented e-commerce enterprises)
M2C (manufacturer to consumer)
SoLoMo (social + local + mobile)
ABC (agent - merchant - consumer)
BAB (business - alliance - business)
P2C (life service platform)
P2P (peer to peer, channel to channel)
SNS-EC (social network e-commerce)
B2S (sharing commerce, or experiential commerce)
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