Moutai fined 247 million for price monopoly; Wuliangye fined 202 million
Release Time:
2013-02-20 19:10
Source:
China News Service
A reporter from China News Service in Beijing learned on the 19th that Moutai and Wuliangye will be fined a total of 449 million yuan by the National Development and Reform Commission for implementing price monopoly behaviors. Among them, Moutai was fined 247 million yuan, and Wuliangye received a fine of 202 million yuan. It is understood that the above fines account for 1% of the 2012 sales revenue of the two liquor companies.
At the end of 2012, affected by plasticizers and the alcohol ban, the mainland's high-end liquor encountered a cold winter during what should have been a peak sales season. Facing the situation where distributors competed to sell at low prices, Moutai issued a notice, penalizing three distributors for low-price sales and cross-region goods, suspending the execution of Moutai liquor contract plans, deducting 20% of the deposit, and issuing a yellow card warning.
Wuliangye also issued a marketing supervision and handling notice stating: A very few Wuliangye brand operators and Wuliangye specialty stores acted arbitrarily, did not follow rules, disregarded the overall situation, and violated regulations by selling Wuliangye at low prices, across regions, and through unauthorized channels.
Since Article 14 of China's Anti-Monopoly Law explicitly prohibits operators from "reaching agreements with trading counterparts to set minimum resale prices to third parties," relevant experts have told reporters that Moutai and Wuliangye are suspected of violating the Anti-Monopoly Law.
On January 15, Guizhou Moutai issued a statement declaring the decision to cancel previous marketing policies that violated the Anti-Monopoly Law and to immediately carry out thorough rectification. On the evening of the 16th, Moutai issued another statement, saying that from that day forward, the decisions regarding the handling of related distributors would be revoked, and the deducted deposits would be refunded.
On the 17th of the same month, Wuliangye issued a statement showing that it was also under anti-monopoly investigation. The company stated that it will further strengthen its study of the Anti-Monopoly Law, learn from examples, and seriously identify and correct any documents, agreements, or arrangements that contradict the Anti-Monopoly Law.
Huang Yong, deputy head of the Expert Advisory Group of the State Council Anti-Monopoly Committee and director of the Competition Law Research Center at the University of International Business and Economics, told reporters that after issuing fines for horizontal price monopolies to six LCD panel companies including Samsung, the National Development and Reform Commission's investigation into Moutai's marketing methods indicates that it has begun to pay attention to vertical monopoly behaviors.
He stated that vertical monopoly also exists in other industries, which means that besides high-end liquor, other products and service industries must also consider compliance issues in this regard.
At the end of 2012, China's National Development and Reform Commission issued its first fine for price monopoly against foreign companies—six major international panel manufacturers including South Korea's Samsung and LG, and Taiwan's Chimei and AU Optronics—who monopolized LCD panel prices from 2001 to 2006, resulting in economic sanctions totaling 353 million yuan by the National Development and Reform Commission.
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