Main Chapter: Creating the Timeless Legend of China's Old Brands
Release Time:
2015-12-18 10:02
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Speaking of Zhengzhang, old Shanghainese are all familiar with it. This laundry was established in 1925 by Shanghai businessman Wu Jinzhang. The Shanghai dialect name "Zhengzhang" is a homophone of "Zhengzhuang" (meaning "to get dressed"), hence the name.
In 1936, "Zhengzhang" introduced China's first imported dry cleaning machine. In an era when every household washed clothes by hand, the idea of cleaning clothes without water amazed many Chinese people. So this is how dry cleaning works!
From opening the store on the bustling Xiahui Road (now Huaihai Road), to printing Chinese and English on the paper bags for packaging clothes, and even having dedicated cars to pick up and deliver clothes, it is evident that dry cleaning services were fashionable, high-end, and luxurious at that time.
Inheritance and Innovation: Weishi Helps the Time-Honored Brand Renew Its Look
Time flies, and the once grand laundry foreign firm is gone forever. How to win the hearts of young people in the new era has become a challenge for this time-honored brand. Tip: If your coat has a tear or your cashmere scarf has a burn hole, Zhengzhang can handle these difficult repairs too!
As the only "China Time-Honored Brand" in the Chinese laundry and dyeing industry, Zhengzhang inherits traditional culture while continuously innovating technologically, revitalizing with vibrant energy.
Since 2009, Zhengzhang has successively introduced a full range of high-end automated finishing equipment independently developed by Shanghai Weishi Machinery Co., Ltd., such as tunnel ironing systems, portrait machines, and shirt clamping ironing machines, helping to enhance the strength of this China Time-Honored Brand.
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