GUCCI (Gucci)
Release Time:
2010-06-04 10:05
Source:
Brand Name: GUCCI (Gucci)
Country: Italy
Founder: Guccio Gucci
Founded: 1921
Official Website: http://www.gucci.com
Brand Story:
Gucci's founder Guccio Gucci was born in 1881 in Florence, Italy, and once worked as a luggage porter at the Savoy Hotel in London. In 1921, he returned to his hometown Florence and opened the first store, mainly selling leather goods made with Florentine craftsmanship. Over the years, he attracted many internationally discerning customers with a noble style and luxurious yet slightly rugged masculinity. In 1938, he opened a branch on Via Condotti in Rome. Due to wartime shortages of leather materials, Gucci creatively produced a large number of fabric bags, which became very popular.
At the same time, Guccio Gucci established Azienda Individuale Gucci, which was renamed Società Anonima Guccio Gucci in 1939. Initially, Guccio Gucci's sons Aldo, Ugo, and Vasco each held a small share of the company, and later, his fourth son Rodolfo gave up his acting career to join the family business.
In 1947, the bamboo-handle bamboo bag was launched, followed by the classic double-G logo canvas bags and related leather goods adorned with the founder's initials and red-green stripes. Its luxury was embraced and admired by more people, and wearing Gucci became a symbol of social status.
Guccio Gucci passed away in 1953, at the peak of the company's fame, with boutiques overseas and Gucci products favored by socialites worldwide. In the 1960s and 70s, the company faced difficult times, worsening in the early 1980s. Rodolfo Gucci handed over the business to his son Maurizio after a short tenure as chairman, and Maurizio began restructuring the company. Notably, Gucci pioneered product branding by printing the brand name on its products to ensure quality, a world first in fashion history.
Gucci experienced a crisis in the 1970s: struggling with counterfeit issues and internal family disputes, the company fell into difficulties. In the 70s and 80s, the market was flooded with fakes, and internally there were financial problems and family grudges. Fortunately, by the mid-1990s, Gucci regained an astonishing growth rate.
Rodolfo's son Maurizio owned 50% of Gucci's shares and was elected president by shareholders in 1989; the other 50% was bought by Bahrain investment company Investcorp. After becoming president, Maurizio hired Dawn Mello as vice president and creative director. Together, they reduced Gucci's existing 10,000 products and updated some classics. Tom Ford, born in Texas, USA, moved to New York in childhood, studied art history at New York University, later switched to architecture, and was educated in Paris, influenced by modern, traditional, and innovative styles. His joining revitalized Gucci, marking its comeback.
Leveraging the group's rich resources in high fashion, Gucci Group continuously expanded, acquiring major companies since 1993, including Boucheron, the world's oldest jewelry, watch, and perfume brand, and 50% of the British fashion brand Alexander McQueen.
Although troubled by family feuds for a long time, this internationally renowned brand from half a century ago shed its old-fashioned image after the creative genius Tom Ford joined, gaining acclaim in the fashion world.
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