Chanel
Release Time:
2010-06-04 10:28
Source:
Brand Name: Chanel
Founder: Coco Chanel
Designer: Karl Lagerfeld
Origin: France
Established Year: 1914
Official Website: http://www.chanel.com
Brand Story:
CoCo is the nickname of Madame Chanel (Gabrielle Chanel), the pioneer of the fashion world, born in 1883 and passed away in 1971, who loved the beauty created by the contrast of black and white throughout her life.
Chanel started with clothing. In 1921, Chanel NO.5 perfume was launched. In the same year, it revolutionarily proposed to overthrow the "era of huge women's hats" and replaced them with simple hats, quickly reaching the forefront of fashion. Chanel's creativity overturned the entire upper class society and ultimately took control of the luxury trend. Later, in 1925, she began commissioning the production of small quantities of blush, lipstick, and skincare products for herself and some clients, all bearing the Chanel name.
During World War II, Chanel's business was also severely affected. Except for 3 Rue Cambon which continued to operate, other stores were forced to close. For more than ten years after that, people could only buy perfume at 3 Rue Cambon. It was not until 1953, when CoCo was 70 years old, that other stores reopened.
After CoCo's death in 1971, Chanel clothing was successively designed by her assistants Caston Berthelot, Ramon Esparza, Yvonne Dudel, and Jean Cazaubon. In 1983, Karl Lagerfeld was appointed as the group's fashion director, and every season's new products still embody the spirit of CoCo Chanel.
In CoCo's view, beauty means being beautiful inside and out. Although fashion constantly changes, the classics she created will never be eliminated. At the same time, she firmly believed that "simplicity" can highlight a person's beautiful quality even more, so she said: "Women should make themselves people who can enjoy life. I cannot understand why women cannot just, out of courtesy, dress up well before going out every day. Who knows if it might be a destined big day?"
Let us together review the classics Chanel brought to the world: NO.5 perfume, tweed, two-tone shoes, little black dress...
Keywords: Chanel
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