Burberry (Baibo Li)
Release Time:
2010-06-04 10:30
Source:
Brand Name: Burberry (Bó bó lì)
Founder: Thomas Burberry
Designer: Christopher Bailey
Design Style: Noble, elegant, practical classic.
Official Website: http://www.burberry.com
Brand Story: Burberry — The Synonym of British Style
The check pattern, simply formed by crossing horizontal and vertical lines, is boldly used in Burberry's designs. This British brand, which started with trench coats, has adhered to its "check" for over a century.
In 1835, when King Edward VII habitually ordered Thomas Burberry to hand him a newly designed waterproof coat, he said: "Give me, Burberry!" Thus, everything happened dramatically — Burberry was born.
Burberry's development began in 1891 with the opening of its first store in London's Haymarket, which remains the company's headquarters today. In 1955, Burberry was awarded the "Royal Warrant" badge.
Burberry became synonymous with the "trench coat" due to several classic designs: In 1901, Burberry designed the first trench coat; in 1914, its trench coat was designated as the official uniform for British officers during World War I. This practical and functional coat is the well-known "Trench Coat" today. The check pattern, first appearing in 1924 with beige, red, black, and white lines, immediately caused a sensation in the fashion world with its elegant and stylish tone. To this day, its simple and grand style remains a luxury favorite.
In the late 1990s, Burberry began seeking breakthroughs. In 1997, Ms. Rose Marie Bravo joined Burberry and successively invited Robert Menichetti and Christopher Bailey to serve as creative directors. These two created a new dynamic philosophy for Burberry through unique design thinking; meanwhile, in Burberry advertisements shot by renowned photographer Mario Testino, supermodels Stella Tennant and Kate Moss embodied the spirit of this brand sanctuary. Since then, the world's attention has never shifted away from Burberry, which resembles a warrior clad in armor, defending British fashion culture in the name of luxury.
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