Louis Vuitton
Release Time:
2010-06-03 10:46
Source:
Founder: Louis Vuitton (Louis Vuitton)
Designer: Marc Jacobs
Place of Origin: France
Year Established: 1854
Official Website: http://www.louisvuitton.com/
Brand Story:
Louis Vuitton (Louis Vuitton) was founded in 1854 and is currently part of the French Moët Hennessy Louis Vuitton Group, which specializes in high-end luxury goods. The founder, Louis Vuitton, began his career by packing luggage for aristocrats and celebrities during their travels. He witnessed the invention of the steam locomotive and the development of steamship transportation, and he deeply understood the difficulties involved in folding dome-shaped trunks at that time.
Therefore, Louis Vuitton revolutionarily created flat-topped trunks and opened the first store in Paris. The flat-topped square trunk quickly became a trend. Louis Vuitton's trunks were initially covered with gray canvas. In 1896, his son Georges designed the internationally renowned interlocking LV monogram printed on coarse canvas (Monogram Canvas), combining the initials L and V with floral patterns.
During World War I, Louis Vuitton adapted to the needs by producing military trunks and foldable stretchers. After the war, he continued to focus on making travel trunks because of his excellent craftsmanship.
Gradually, his reputation spread from Paris throughout Europe, becoming a symbol of "exquisite travel goods."
LV also highly respects and cherishes its brand. Not only is it named after the founder Louis Vuitton, but it also inherits his pursuit of quality and perfection. Starting from the second generation heir Georges L. Vuitton, successors have continuously added new connotations to the brand. The second generation brought an international vision and sensibility. The third generation, Gaston L. Vuitton, introduced a new realm of art appreciation, creativity, and innovation. To date, six generations of the Louis Vuitton family have worked for the brand. Not only family members, but every designer and staff member entering this family business must understand LV's history, grasp its unique "DNA," and promote these distinctive cultures in their work and brand operations.
LV offers finely detailed customizations tailored to different needs. Whether it's wine bags that hold two bottles or foldable tables and chairs, they all embody "LV's travel philosophy." LV releases a new product or style approximately every month, including various travel bags, handbags, backpacks, wallets for various documents, and passport holders. Whether fashionable ladies, mature men, or lively young people, everyone can find suitable leather goods at LV.
Its extended products, including leather goods, scarves, pens, watches, and even clothing, are all designed based on Louis Vuitton's 150-year-old cherished philosophy of refined and comfortable "travel." In 1997, New York designer Marc Jacobs joined LV, injecting new vitality into this symbol of Parisian tradition. In March 1998, he proposed a "starting from zero" minimalist philosophy for LV, which had never produced clothing before, and received positive recognition from the global fashion industry.
Another secret to LV's success is striving to create a "family" atmosphere for its distinguished customers. Can you imagine a brand offering permanent maintenance services to customers? LV's products can be passed down from grandmother to mother, and from mother to daughter. Whenever the products are taken for repair and maintenance, the boutiques will wholeheartedly take responsibility. Having a brand's product continuously owned by three generations of a family is very meaningful for the brand's longevity.
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