Taidi Technology acquires Tiantian Laundry for 950 million, forming the world's largest laundry company
Release Time:
2020-05-06 10:39
Source:
On the afternoon of April 29, the "Defining the 5G Laundry Era"—Taidi Technology's acquisition of Tiantian Laundry press conference was grandly held in Beijing. After the keynote speech "Defining the 5G Laundry Era" by Taidi founder Mr. Yao Zongchang and the keynote speech "The Way of Craftsmanship: Doing Only One Thing for 30 Years" by Tiantian Laundry founder Mr. Lu Zhiji, both parties officially signed the acquisition agreement, announcing that Shanghai Taidi Technology spent 950 million yuan to acquire Guangzhou Tiantian Laundry, the largest laundry brand in China.
This acquisition, being the largest in terms of capital scale and influence in the domestic laundry industry to date, has attracted widespread attention in the industry.
Tiantian Laundry was founded in 1991. For nearly 30 years, Chairman Lu Zhiji has focused solely on doing laundry well. In 1991, seizing the trend of laundry chain operations becoming popular, the first front-shop-back-factory store was opened in Guangzhou. After multiple overseas inspections, in 1995, the first central laundry factory in the country was established in Zengcheng. To build a world laundry brand, since 2013, the Tiantian Laundry team has invested over 400 million yuan to build the world's largest intelligent central laundry factory, promoting the deep integration of the Internet, big data, artificial intelligence, and laundry processes.
Founded in 2013, Taidi is one of China's largest internet home life service companies, having provided specialized washing, quick washing, premium washing online laundry, and flower subscription services to 12 million paying households. During the pandemic, Taidi's online active users increased by 20% year-on-year, and it currently provides high-quality washing and disinfection services to over 1.5 million households. Taidi will also use its mature system to analyze user attributes based on order time, community distribution, clothing material, and brand, calculating demand for various service categories and providing corresponding personalized interactive service models.
Taidi has its own system and washing standards, and its online development plan is relatively independent. To further improve efficiency and quality, optimizing the brand supply chain is essential. With the scale and mature high-quality production system of Tiantian Laundry, if combined well with internet online tools, the market potential is undoubtedly huge. Advantages in quality improvement, environmental supervision, and user experience are also obvious.
The acquisition agreement between the two parties is the result of long-term observation, understanding, and cooperation. This also accelerates the pace of industry integration and restructuring, as well as Taidi's technology and service layout. By using the internet and 5G technology to replicate and spread Tiantian's standards, systems, quality control, and processes, the regional limitations of local implementation can be broken, achieving overall model output. Tiantian has a professional laundry standard, system, quality control, and an intelligent factory entity, while Taidi has advantages in internet operations. Their goals align perfectly, complementing each other's strengths.
With the continuous enhancement of public health awareness, professional clothing care and disinfection will surely usher in broader development space.
Mr. Pan Wei, Director of the Laundry Professional Committee of the China Commercial Federation, attended the signing ceremony and delivered a speech, congratulating the successful signing of the acquisition and sincerely hoping that both parties will accelerate the digital upgrade of the entire industry based on defining the 5G era. By adopting advanced technologies and business methods, they aim to drive higher quality employment for a vast service population at lower operating costs, attract more consumers with thoughtful and convenient high-quality laundry services, and create a successful model for the laundry industry’s upgrade from a traditional to a modern industry.
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