The inaugural China Laundry and Dyeing Industry Care Consumption Festival series of events and the 2024 Shoe & Clothing Care Festival Launch Ceremony grandly held
Release Time:
2024-09-04 14:26
Source:
China Laundry Information Center
On the afternoon of August 1st, the launch ceremony of the first China Laundry and Dyeing Industry Care Consumption Festival series - 2024 Shoes & Clothes Care Festival was grandly held in Shanghai, with more than 140 laundry and dyeing industry associations and enterprise brands appearing at the ceremony, and over 400 domestic and overseas laundry and dyeing industry professionals participating and witnessing the event.
The first China Laundry and Dyeing Industry Care Consumption Festival series is a consumption promotion event in the laundry and dyeing industry held to implement the decisions and deployments of the Party Central Committee and the State Council, thoroughly carry out the spirit of the "Opinions on Promoting High-Quality Development of Service Consumption" issued by the Ministry of Commerce, and respond to the call to expand service consumption.
The event is hosted by the Laundry and Dyeing Professional Committee of the China General Chamber of Commerce and co-organized by laundry and dyeing industry associations from nearly 20 regions nationwide. The first event is named "The First China Laundry Professional Care Consumption Festival Series - 2024 Shoes & Clothes Care Festival," mainly held from August 1 to September 30, targeting consumers nationwide.
The event is themed around "Highlighting Standards, Brands, and Services," with the slogan "Professional Shoe and Clothing Care, Exquisite and Beautiful Life," allowing consumers to experience quality service, learn about laundry and dyeing brands, and choose high-quality care services. It aims to promote distinctive and highlighted care consumption activities by laundry and dyeing enterprises, popularize professional care knowledge, enhance public awareness and appreciation of shoe, clothing, and household item maintenance, increase the popularity, consumer experience, and brand perception of participating enterprises and laundry stores, and expand laundry consumption channels.
The first China Laundry and Dyeing Industry Care Consumption Festival series - 2024 Shoes & Clothes Care Festival is divided into four stages: registration preparation period, launch ceremony, consumer-oriented publicity and execution period, and event summary period.
Registration Preparation Period
Since the recruitment work began on May 29, it has received strong support and active participation from outstanding laundry and dyeing industry associations and enterprises across many regions nationwide.
By the time of the launch ceremony, 19 local laundry and dyeing industry associations from Beijing, Shanghai, Shaanxi, Sichuan, Shanxi, Shandong, Fujian, Jiangsu, Zhejiang, Guangdong, Chongqing, Anhui, Dalian, Hebei, Jiangxi, Guangxi, Jilin, Liaoning, and others co-organized the event, with over 160 care brands and platforms and nearly ten thousand stores participating. With the grand launch ceremony, more care brands continue to register to join the Care Festival, and the influence and promotional strength of this care consumption event continue to grow.
2024 Shoes & Clothes Care Festival Launch Ceremony
The 2024 Shoes & Clothes Care Festival launch ceremony consists of three parts: brand red carpet appearance, event unveiling, and interactive communication.
Brand Red Carpet Appearance
The brand red carpet appearance segment was hosted by Ms. Chen Qian, Director of the Office of the Laundry and Dyeing Committee of the China General Chamber of Commerce, and Mr. Guan Mingsong, General Manager of Rongrong Laundry, the Deputy Director Unit of the Laundry and Dyeing Committee. On site, representatives from 19 co-organizing units and over a hundred brand leaders attended the brand red carpet appearance and launch ceremony. They walked the red carpet in turn, picked up brand LOGO hand signs, and jointly witnessed this grand industry event.
The appearance of the Care Consumption Festival co-organizers and participating enterprises showcased to the industry and the public the charm of these companies and associations dedicated to deeply cultivating the laundry and dyeing industry and providing quality services to consumers.
Event Unveiling
On the evening of August 1st, the launch ceremony of the first China Laundry and Dyeing Industry Care Consumption Festival series - 2024 Shoes & Clothes Care Festival was successfully held. Mr. Xin Yubo, Deputy Director of the Laundry and Dyeing Committee and Director of the Leather Office of the China General Chamber of Commerce, served as the guest host. Witnessed by Vice President Zhang Lijun of the China General Chamber of Commerce, Director Pan Wei of the Laundry and Dyeing Committee, and representatives of related co-organizing units, the 2024 Shoes & Clothes Care Festival was officially launched.
Interactive Communication
Association leaders and brand leaders participating in the 2024 Shoes & Clothes Care Festival launch ceremony jointly took part in the event held in Shanghai on August 1st, the 3rd China Laundry and Dyeing Industry Internet Conference and Digital Innovation Conference, to discuss and share application scenarios and successful practices of Internet and AI technologies in the laundry and dyeing industry.
At the subsequent "Laundry and Dyeing Family" networking dinner, everyone enthusiastically exchanged ideas, discussed industry development, and fully enjoyed the joyful gathering.
Publicity and Execution Period
From now until September 30, we will showcase the latest achievements of the laundry and dyeing industry through a series of colorful activities, promote environmentally friendly and healthy care concepts, facilitate communication and cooperation among brands, and most importantly, bring real discounts and convenience to consumers, deeply embedding the concept of "Professional Shoe and Clothing Care, Exquisite and Beautiful Life."
The Laundry and Dyeing Committee of the China General Chamber of Commerce calls on all laundry and dyeing enterprises and associations to use the "2024 Shoes & Clothes Care Festival" as a platform to jointly create unique shoe and clothing care consumption promotion activities in August and September, strengthen the function of professional care services in improving quality of life, guide consumers to experience professional and exquisite care services, and enhance consumers' sense of happiness in life.
We sincerely invite all member units to actively participate in the "2024 Shoes & Clothes Care Festival" activities. Participating units can, according to the event schedule of the "2024 Shoes & Clothes Care Festival," combine their own needs, resources, and characteristics to advance specific consumption promotion work under unified guidance and coordination. The Laundry and Dyeing Committee of the China General Chamber of Commerce will provide materials and suggestions related to the "2024 Shoes & Clothes Care Festival" and organize multi-dimensional media to conduct follow-up reports and publicity.
Event Summary Period
With the grand opening of the 2024 Shoes & Clothes Care Festival launch ceremony, we have jointly witnessed the enthusiastic atmosphere of this industry event. Laundry and dyeing service consumption is closely related to people's livelihood and welfare, meeting the people's needs for a better life and improving residents' sense of happiness in life.
In November 2024, on the occasion of the 20th anniversary of the association's founding, the Laundry and Dyeing Committee of the China General Chamber of Commerce plans to hold the "Second China Laundry and Dyeing Industry Conference" in Tianjin. At that time, multiple themed activities will be held concurrently, and excellent plans from the "First China Laundry and Dyeing Industry Care Consumption Festival Series - 2024 Shoes & Clothes Care Festival" will be exchanged and shared, which will not only comprehensively showcase the achievements of the care consumption festival activities but also provide profound insights and prospects for the future consumption market trends of the laundry and dyeing industry.
Here, we look forward with great anticipation to creating a dedicated consumption festival for the laundry and dyeing industry, tapping into existing consumption; aiming to present another brilliant grand event in the laundry and dyeing industry and lead new trends in the industry.
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