Haier Clothing Network Store No.1: A New Species in the Apparel Industry
Release Time:
2019-12-18 16:32
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Previously, we had to go to clothing stores to buy clothes, to dry cleaners to wash clothes, and to brand after-sales centers for maintenance. Now, the clothing industry finally has a new business model offering one-stop services.
On December 17th, Haier's No.1 Clothing Network Store opened in the International Special Innovation Zone on Jiushui East Road, Licang District, Qingdao. It integrates dry cleaning, clothing sales, and laundry management functions. Consumers can wash clothes, buy clothes, try on clothes, and maintain clothes here, as well as experience and customize smart home scenarios for full-cycle clothing management. Washing, care, storage, matching, purchasing, and receiving various needs can all be met.
One-stop service emerges in the clothing industry
The diversity and completeness of services are the biggest features of Haier's No.1 Clothing Network Store. First, the "Smart Life Pavilion" is a custom center for brand clothing, offering tailoring services for shirts, suits, dresses, and other garments; at the same time, it is also an experience area for intelligent clothing management services, where you can see smart life scenarios built with washing machines, 3D fitting mirrors, and smart drying racks.
When you put clothes into the washing machine, it can recognize the brand and fabric to automatically match the washing mode. After washing, the adjacent drying rack will automatically lower. The 3D fitting mirror in the smart wardrobe can recommend clothes and simulate how they look on your body shape. The smart wardrobe can remember the location of each piece of clothing.
Opposite the Smart Life Pavilion is the laundry care area called "Mr. Laundry." According to on-site experiencers, "what dry cleaners have, this place has; what dry cleaners don't have, this place also has." You can see dozens of machines such as washing machines, dry cleaning machines, and ironing machines stacked here, ensuring that every garment meets the original factory washing standards. Moreover, every batch of clothes washed is followed by equipment disinfection.
This area also cooperates with the Italian leather care brand Uniters, providing care services for more than a dozen types of leather. The "visible washing" service allows users to clearly see the progress of clothing washing and care, which is something that typical dry cleaners cannot offer.
Ecological revenue validates the Clothing Network model
The reason Haier's No.1 Clothing Network Store can simultaneously provide clothing customization, dedicated washing, and professional care services is that Haier's Clothing Network connects over 5,000 resource providers across 13 industries including clothing brands and detergents, integrating all their technologies and resources.
For example, the detergents used by Mr. Laundry, including Italy's Uniters, Germany's Persil, and Chaoneng, all meet top European standards; also, washing machines use RFID codes to identify clothing information and intelligently add detergents. The 3D fitting mirror displays new clothing models from cooperating brands, all of which require multi-party resource collaboration to achieve.
Experts say the No.1 store "is the real form of the Clothing Network thinking." Haier does not make clothes nor produce detergents, but it integrates services for clothing washing, care, purchase, storage, and matching, building such a cooperative circle of friends. By adding AI, big data, blockchain, and other technologies, it creates a good ecosystem of interdependent industry, technology, resources, and sectors. This is the Clothing Network.
Good market data proves that Haier's innovative Clothing Network model works. According to data, Haier's Clothing Network already has 65 million ecological users, with ecological revenue reaching 1.62 billion yuan in the third quarter report of 2019, a year-on-year increase of 46%.
A business model revolution in the laundry industry has begun, and a business model revolution in the clothing industry is simultaneously underway.
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