Live from the scene! The 2015 China International Laundry and Dyeing Exhibition is exceptionally popular
Release Time:
2015-08-28 14:04
Source:
International Laundry Exhibition
The 2015 China International Laundry and Dyeing Exhibition (Beijing) was recently held. This edition marks the 16th Beijing Laundry and Dyeing Exhibition. Concurrently held were exhibitions on leather care, shared textile washing, and laundry chain stores, covering almost every aspect of the laundry and dyeing industry.
From the exhibition site perspective, the scene was very lively. Besides the visitors walking around the exhibition, there were on average 5 to 6 people gathered around each booth to learn about the exhibits. According to Xiao Fei's on-site observation, the audience was highly professional, mostly users related to the laundry and dyeing industry or laundry store merchants. For a small exhibition with only 145 participating companies, it was truly surprising.
Among the 145 participating companies, more than 20% chose custom-built booths, and many companies brought washing machinery equipment to the exhibition site even within simple standard booths. Some even displayed an entire washing production line, making it hard to distinguish whether it was a custom booth. This again confirms the high level of attention the 2015 Beijing International Laundry and Dyeing Exhibition received from both exhibitors and visitors.
This edition of the China International Laundry and Dyeing Exhibition has four major highlights in its exhibition format:
Exhibit placement occupied the vast majority of custom-built booths. Among the more than 30 custom-built booths, most exhibitors kept their booth designs very simple, without fancy designs or layouts. Several of the largest exhibitors by area, such as Eliza, Little Duck, Vesti, and Oasis, chose this exhibition style, displaying their products and washing production lines in a straightforward, spread-out manner.
Standard booths also showed new creativity. Traditionally, a standard 9-square-meter booth would just have a consultation desk, a few hanging pictures behind, and wait for visitors. However, at this Beijing Laundry and Dyeing Exhibition, such booths were hardly seen. More often, there was on-site wiping and maintenance, with exhibitors doing their best to introduce their products to visitors.
Four exhibitors broke the old-fashioned idea of just writing the company name on the fascia board, putting effort into it by writing slogans or even a rhetorical question. This is very worthy of reference by other participating companies.
The organizer played a new trick with QR codes. If there were a scoring sheet, Xiao Fei would give the organizer of the China International Laundry and Dyeing Exhibition a score of 90. Besides the lively exhibition itself, the organizer also put a lot of thought into small activities. They designed a "Treasure Hunt with Gifts" event, placing three QR codes at three locations in the exhibition hall. After scanning the QR codes, visitors could go to the gift collection area located at the lower right corner of the hall to receive gifts. This design greatly increased visitor flow at the exhibition and played a very positive role in promoting both the companies and the organizer.
Experiencing alone is not enough; there must be "explanation". Nowadays, on-site experience is no longer a particularly new operation mode, as many companies have it. At this laundry exhibition, Youte Daliang Laundry from Changchun, Jilin, not only demonstrated on-site but also fully utilized the authority of the company's technical director, senior laundry instructor, and national professional laundry master Yu Dan, arranging for Yu Dan to explain how to wash clothes, attracting many visitors to stay and watch.
In addition, the expert lecture hall at the exhibition site was also a major highlight, attracting many visitors to learn. The group visit and photo-taking by the Beijing Jiebao Leather Chemical WeChat group was also very interesting.
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