The laundry and dyeing industry event concluded successfully in Shanghai, with exhibitors and visitors from home and abroad all very pleased.

The most influential and authoritative annual event in China's laundry and dyeing industry—the 15th China Laundry Industry Exhibition 2014—successfully concluded on September 22 at the Shanghai Everbright Convention & Exhibition Center. This exhibition covered an area of over 12,000 square meters, showcasing 307 domestic and international brands, and received 12,558 professional buyers. Compared to the previous session, the number of brands increased by 36%, and the number of visitors increased by 35%. All data set historical records, marking a new milestone in the development of the China Laundry Industry Exhibition.

Fifteen Years of "Everyone Happy Washing" Witnessing Industry Transformation

The "China International Laundry Industry Exhibition," jointly created by the Laundry Professional Committee of the China General Chamber of Commerce and Guangdong Xinzhilian Exhibition Service Co., Ltd., was first held in 2000 and has been a participant and witness to the rapid development of China's laundry industry.
Over the past fifteen years, China's laundry industry has undergone various trials such as exploration, rise, and innovation, showing a thriving and prosperous trend. Especially in recent years, professional laundry factories, laundromats, and leather care shops have flourished nationwide, and various upstream products related to washing have also been competing to upgrade. As the top brand event in China's laundry industry, the China Laundry Industry Exhibition has kept pace with the industry, improving year by year in exhibition scale, participating brands, buyer numbers, influence, and authority. The successful hosting of the 15th Laundry Exhibition in Shanghai proves that the exhibition has achieved a new leap forward.

Positioned as an International Professional Exhibition Over 300 Brands Actively Showcased

Zhang Zhigang, President of the China General Chamber of Commerce, and Zhang Tao, Director of the State-owned Assets Supervision and Administration Commission of the State Council, visited the exhibition.
The China Laundry Industry Exhibition gathers the latest and most advanced domestic and international water washing and dry cleaning technologies, equipment, instruments, raw and auxiliary materials, detergents, leather care products, as well as related services such as laundromat chain franchising, rental washing services, and laundry factory design and construction.
This exhibition featured 307 domestic and international brands from more than 10 countries and regions, including: Speed Queen, UniMac, Hoffman-New Yorker, Milnor, Multimatic, Chicago, Etech, Dow, Tingue Brown, Everstrong, Hydro, Goldman, GEP from the USA; Primus, Ipso from Belgium; Sankosha, YAC, Ajax, Nihon Sealing, Yamamoto, San-ai from Japan; Andrew, Cole & Wilson, Micro-Fresh from the UK; Bufa, Ecotex, Kreussler from Germany; Fornet, Wistra, We Group from France; Fenice, Ilsa from Italy; Higiensec, Unisec from Spain; Jensen from Denmark; Qilixing from Hong Kong; Hangxing, Haishi, Weishi, Zhongshi, Shenguang, Yasen, Baiqiang, Lanmei, Yilisa, Badadao, and others. At this event, many well-known companies such as Haishi, Weishi, Shenguang, and Baiqiang brought star products—the new style laundry dragon.

Fitting the O2O Era Creating a Triune Smart Exhibition Platform

The China Laundry Industry Exhibition shoulders the mission of leading China's laundry industry, encouraging enterprises to focus on brand building to strengthen innovative development, and to seek long-term development with product and service quality as core competitiveness.
With the vigorous development of China's economy and the expansion of the laundry market, e-commerce development has begun to penetrate the traditional laundry industry, bringing new concepts of O2O laundry. To promote the industry's O2O development, the exhibition organizers have built a triune smart exhibition platform of "physical exhibition + online exhibition + mobile exhibition," providing exhibitors with comprehensive online and offline exposure opportunities, promoting more high-quality and new brands to achieve brand value enhancement and improvement. The micro exhibition hall was vividly demonstrated on-site, winning the attention and praise of more than 2,000 industry professionals.

Diverse Themed Activities Attract Wide Industry Attention
In addition to carefully organizing large-scale displays of washing machinery, finishing equipment, detergents, leather care products, and more, the exhibition organizers also thoughtfully planned diversified themed activities such as industry award ceremonies, expert lectures, and new product launches, fully leveraging the aggregation effect of excellent brands and industry elites to enrich the exhibition connotation and provide more efficient interactive spaces for "exhibitors" and "visitors."
The innovative "2014 China Laundry Industry Most Popular WeChat Selection" attracted nearly one million votes, ultimately selecting 15 winners with the highest popularity index from over 100 finalists. On the evening of September 20, the "Second China Laundry Industry Award Ceremony" was held on-site, gathering more than 500 laundry industry elites who raised their glasses and cheered "One Family in Laundry." The "Third National Laundry Industry Association Joint Meeting," "2014 China-Japan Laundry Industry Association Exchange Meeting," and "Switch Asia Project Launch Workshop" were also successfully held during the exhibition. Concurrently, five expert lectures and two corporate new product launches were held, with full attendance. The "Visit with Gifts" sticker collection activity was also popular, with the service desk crowded, and the organizers distributed over 2,000 exquisite gifts.
Statistics show that during the three-day exhibition, a total of 12,558 professional buyers from 33 countries and regions were received, creating a festive and lively industry event atmosphere of "Everyone Happy Washing"!

Famous Companies Praise Exhibition Effectiveness and Reserve Booths for Next Session
Orders and signing ceremonies continued one after another at the exhibition site, bringing continuous good news. According to incomplete statistics, the total transaction amount at this exhibition exceeded 80 million yuan. Even before the exhibition ended, many companies' booths had signs such as "This equipment is sold" and "This system is sold," and even the sample machines displayed on-site were sold out. Haishi Group revealed that the 60×16 warehouse laundry dragon displayed on-site was purchased by buyers with cash. Xiongwei Technology Company reported that it obtained more than 100 valid customers and over 160 high-quality potential customers during the three days on-site. Many exhibitors praised the outstanding effect of the exhibition, and visitors also gave continuous positive feedback. Dozens of exhibitors booked booths for the 16th (Beijing) China Laundry Industry Exhibition scheduled for next August on-site.
"This year's exhibition had many activities and a complete range of products. I bought nearly one million worth of equipment on-site. The efforts of the exhibition organizers deserve praise!" said Fu Wei, President of the Hunan Laundry Industry Association. Wu Shixin, General Manager of Jiangsu Haishi Machinery Group Co., Ltd., commented that this exhibition was "very successful," believing that "from the exhibitors' serious attitude in booth setup and the visitors attracted by reputation, to the technological content of the exhibits and the professionalism of the visitors, all reflect the organizers' thorough preparation." Ping Ju, Chairman of Shaoxing Topli Packaging Co., Ltd., said that both Topli and Dongbaoli have participated in the laundry exhibition for many years. The exhibition is getting better and more meaningful, bringing them different surprises every time they participate.

The China Laundry Industry Exhibition is the best platform for domestic and foreign laundry enterprises to conduct trade negotiations, cooperate, exchange, and enhance their brands. We welcome more colleagues passionate about the laundry industry to join the platform, work together for a "Happy Laundry for All," and move forward with the new generation of China's laundry industry.

For more information, please visit the official event website www.laundryexpo.cn. Follow the Sina Weibo account "China Laundry Industry Exhibition," or search Laundryexpo to join the official WeChat to stay updated with the latest event information.

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