中国消费者7天“黄金周”在境外购买奢侈品共花240亿元
- Categories:Industry News
- Author:信息周报
- Origin:信息周报
- Time of issue:2011-12-02
- Views:0
(Summary description)
中国消费者7天“黄金周”在境外购买奢侈品共花240亿元
(Summary description)
- Categories:Industry News
- Author:信息周报
- Origin:信息周报
- Time of issue:2011-12-02
- Views:0
Information
世界奢侈品协会近日发布了2011年“黄金周”中国境外消费分析报告。报告显示,今年“十一黄金周”7天时间,中国人出境(包括港澳台地区)消费奢侈品累计约26亿欧元(约合人民币240亿元),相当于国内市场3个月的奢侈品消费总额。
根据最新公布的《世界奢侈品协会2010~2011年度官方报告》显示,中国奢侈品消费者呈现出“低龄化”特征:73%的中国奢侈品消费者不满45岁,45%的奢侈品消费者年龄在18岁至34岁之间。在消费心态上,中国很大一部分消费者还处在显示身份的“炫耀消费”。
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