eLaundry completes several hundred million yuan B+ round of financing, Liby leads investment and Rundu Group follows up
Release Time:
2016-11-29 10:46
Source:
Leidi Online
The home laundry vertical platform eDaixi announced today the completion of its B+ round of financing, with a total amount of several hundred million RMB. This round of financing was led by Liby Group, with participation from institutions such as Rundu Group.
According to official statements, with this financing, eDaixi will accelerate the advancement of its vertical integration strategy, optimizing the industrial chain and quality management.
Data shows that in August 2015, eDaixi obtained a B round financing of 100 million USD led by Baidu, with participation from A round investors Matrix Partners China and SIG. In July 2014, it also received an angel round investment of 20 million RMB from Tencent. 
At today's 3rd anniversary press conference of eDaixi, Zhang Rongyao, the founder and chairman of eDaixi, known in the industry as the "Old Demon," shared how he has consistently cultivated the laundry market with an unchanged original intention for 26 years.
For a long time, the traditional laundry industry was in a "workshop-style" stage with front shops and back factories. After 2010, with the popularization of mobile internet, centralized and chain development gradually became the trend.
Due to factors such as venue, funds, equipment, and low professional skills of practitioners, the laundry process was not professional enough, internal management was chaotic, and clothing collection was disorderly, which have long been criticized. The laundry industry's standards vary greatly, and the damage rate remains high.
Regarding this industry status, Zhang Rongyao said: "1000 users saying yes is not as concerning to me as 1 user saying no."
Zhang Rongyao said that user relationships built solely on subsidies are unreliable in terms of loyalty. Only by combining high-quality professional services with a good user experience and truly solving user pain points can a reliable user barrier be established. This is the fundamental reason why eDaixi has made user experience and professional service its core strategy. 
Zhang Rongyao introduced the "eDaixi Strategic Advancement Map": Currently, many laundry products on the market are aimed at families, while the Laundry Research Institute targets both civilian and specialized aspects, conducting in-depth research on washing and stain removal for some special stains or special fabrics.
"eDaixi will explore more laundry research technologies through the Laundry Research Institute, enabling a qualitative leap in laundry service quality. In the future, research results can be applied to intelligent central factories to truly realize professionalization and standardization of the entire laundry industry."
2016 was a difficult year for the O2O industry. eDaixi also encountered turmoil in 2016, with reports of layoffs. Previously, Zhang Rongyao told Leidi.com, "eDaixi makes money in every city it opens, and by the end of this year, our headquarters' cash flow will be positive."
According to Leidi.com, one of eDaixi's strategies to achieve positive cash flow is implementing a city partner strategy. Some eDaixi directly operated cities have now switched to city partners, sharing the dividends brought by the integrated mobile internet.
As one of the few remaining unicorn representatives in China's O2O sector, eDaixi's future strategic moves may indicate new trends in industry development and provide a strong boost to the somewhat chilly capital market.
At the conference, eDaixi's founding partner and CEO Lu Wenyong also talked about eDaixi's efforts over the past year: comprehensive supply chain optimization, vertical integration in the laundry field, significant cost reduction, positive gross profit, and balanced cash flow became the keywords of this round. eDaixi may become profitable next year.
Lu Wenyong summarized the four key success factors for O2O enterprises: rigid demand, quality, cost, and efficiency:
First, is there really a rigid demand? Is the demand real and not just imagined;
Second, has the quality been greatly improved;
Third, is the cost lower than before;
Fourth, is the efficiency higher than before.
It is reported that besides the strategic cooperation signing with Liby Group upstream in the laundry industry chain, eDaixi will also launch multiple rounds of investment actions this year targeting high-quality enterprises downstream in the industry chain:
July: Invested in the Taiwan-funded laundry chain brand Yibeijie, which has rich experience in building intelligent laundry central factories in mainland China;
October: Invested in Guangzhou Gexinshe, the authorized partner of the world-class luxury service brand JEEVES China, which owns the most complete technical equipment luxury care central factory.
Lu Wenyong revealed that eDaixi has already entered the corporate market and aims to create China's largest apparel after-sales service platform in the future.
Related Documents
undefined
Other News
2025.03.31
2025.03.19
2025.03.11
2025.03.10
2025.02.18
2025.02.18
Contact Information:
Hotline:
Address:
No. 46, Dongsi West Street, Dongcheng District, Beijing
Email:
China Laundry Information Center
Scan to Follow
China Business Laundry Committee
Scan to Follow
Laundry Encyclopedia
Scan to Follow
National Laundry Label Committee
Scan to Follow
China Business Vocational Appraisal
Scan to Follow
"China Laundry"
Scan to Follow
China Laundry Committee
Scan to Follow
China Business Laundry Committee
Copyright: China Commercial Federation Laundry Professional Committee
Beijing Public Network Security 11010102005379
Website Construction:China Enterprise Power Beijing