The 2016 China High-end Garment Care Forum Successfully Concluded

Hosted by the China Commercial Federation Laundry and Dyeing Committee, and co-organized by the Shandong Laundry and Dyeing Industry Association and the China Commercial Federation Commercial Vocational Appraisal Center, the "2016 China High-end Garment Care Forum" grandly opened on the afternoon of October 20 in Zibo, Shandong. This forum is an important part of the "3rd Taishan Business Forum and 2nd China Life Service Industry Conference," with more than 150 participants including leaders of local laundry associations, senior executives of laundry enterprises, industry technicians, and investors.

At the opening ceremony of the 3rd Taishan Business Forum and 2nd China Life Service Industry Conference held the previous evening, the list of the 2nd China Life Service Industry Annual Figures was announced. Among them, through the submission of the China Commercial Federation Laundry and Dyeing Committee, Hu Wenjun, General Manager of Sichuan Blanchi Laundry Co., Ltd., and Yao Zongchang, Founder and CEO of Taidi (Shanghai) Co., Ltd. Network Technology, were awarded the title of "China Life Service Industry Annual Figures," marking the opening of the "2016 China High-end Garment Care Forum" held on October 20-21.

On the afternoon of the 20th, the 2016 China High-end Garment Care Forum was launched under the hosting of Deputy Secretary-General Feng Jinna of the China Commercial Federation Laundry and Dyeing Committee, with Director Pan Wei of the Laundry and Dyeing Committee invited as guest host.

As a co-organizer of this forum, the Shandong Laundry and Dyeing Industry Association showed great hospitality, with Vice President Quan Limin delivering a warm welcome speech.

The forum first invited Chairman Li Jingjin from Yibeijie (Shanghai) Electronic Technology Co., Ltd. to deliver a speech titled "15 Processes of Intelligent Laundry Central Factory Fine Washing." With over 40 years in the laundry industry, he has conducted in-depth research on the construction of central factories in Japan, established many fine washing central factories, and has profound knowledge in laundry enterprise management, laundry accident handling, and high-end garment care.

CEO Zeng Tao from iPearl Luxury Care Co., Ltd., elegant and sharp-spoken, presented a speech titled "Professional Knowledge of Luxury Goods to Multiply Your Profits," becoming a highlight of the event. She illustrated in detail the experience of luxury goods care management, customer group analysis, and consumer psychology, sharing accumulated case studies and explaining key points in authenticating high-end brands such as Hermès, Chanel, and LV in a vivid manner.

Participants gathered for a group photo during the conference break.

Subsequently, the forum invited senior expert Qi Datong to deliver a speech titled "Safe Care Methods and Accident Case Analysis of High-end Garments" from a professional technical perspective. The presence of this industry authority made attendees focus intently, carefully recording the key points of Qi's speech. Qi stated that in the high-end care field, the most important thing may not be how to restore damaged clothes, but clearly understanding which clothes cannot be washed and which require special attention, ensuring safe washing is the key. He shared the latest washing experiment procedures, chemical raw material usage ratios, and washing operation results with the attendees, providing substantial practical content.

The forum also invited Mr. Yu Jinshan, who has rich experience in leather care, as a member of the China Commercial Federation Laundry and Dyeing Industry Expert Committee and a senior lecturer in the Chinese laundry industry, possessing extensive practical and theoretical experience. He analyzed the care of several types of leather goods with high recent care rates and trending popularity, delighting attendees with numerous illustrations.

Although the four guests had different perspectives and topics, they unanimously received enthusiastic responses from the lively audience. Director Pan Wei of the Laundry and Dyeing Committee personally served as the forum guest host, continuously sharing his concepts and understanding of high-end care with everyone in his role as host.

That evening, the organizer continued the tradition of the laundry industry by holding a family reunion dinner, hoping participants would enjoy a joyful evening with peers while learning.

On the morning of October 21, the "2016 China High-end Garment Care Forum" continued its momentum, with the second phase of keynote speeches and high-end dialogues being exciting and intense, greatly benefiting the attendees present.

The first phase of keynote speeches held the previous day was like an appetizing feast, leaving people wanting more, thus the atmosphere of the forum on the second day was even more enthusiastic.

Liu Shuai, CEO of Elephant — "Brand Value and Customer Loyalty in Upgraded Laundry Consumption"

He began his speech by explaining the currently popular brand routes, analyzing brand value and the importance of brand segmentation. Elephant Shoe Cleaning discovered the needs of the Sneakerhead group and timely seized the business opportunity in shoe care segmentation services, becoming a leader in the sneaker care industry. His speech broadened our thinking and introduced a new concept for brand management.

Quan Jing, owner of Pisto — "Shaping and Managing the Brand Image of High-end Laundry Services"

She is a female editor with ten years of experience in publishing. Due to her love for watches, she started her entrepreneurial journey. During this process, she discovered the vitality of the after-sales industry and began the path of luxury goods care. As the designated luxury care store owner for many luxury brands in Changsha, she brought her passion for the industry to her team and conveyed the team's sincerity and professionalism to many consumers. She explained Pisto's 20 VIP exclusive services on-site, attracting many to take photos and learn.

Chen Tao, Technical Director of Guangdong Tiantian — "Authentication Methods for Luxury Apparel"

Mr. Chen is a "young veteran expert" in the laundry industry. He was trained in Japan and is one of the earliest experts engaged in authentication training in the laundry industry. Known as "Sharp-eyed Chen," he gave attendees a detailed explanation of authenticating well-known brands, analyzing and comparing images from aspects such as main labels, hang tags, buttons, zippers, zipper pulls, materials, and logos in great detail.

Dong Bowen, Founder of Luxury Club and CEO of "Xinshang" — "Internetization of High-end Laundry Care"

Starting from luxury goods care, and then discovering the low frequency of care, she created the higher-frequency luxury e-commerce trading platform "Xinshang." Due to the "non-standard" nature of care services, she shared her insights by drawing on experience, self-learning, and analysis.

These four speakers represent the young generation in the laundry and dyeing industry. Their concepts and technologies in laundry and dyeing are deeper than imagined. As the saying goes, talents emerge in every generation of laundry and dyeing, with the new waves pushing the old. Their ability to stand independently reflects the inheritance and continuation of the laundry and dyeing industry and also represents a bright future for the industry.

Moreover, the star dialogue team composed of Xin Yubo, Chairman of Beijing Hanhuang, Hu Wenjun, Chairman of Sichuan Blanchi, Yu Qiang, Deputy General Manager of Beijing Funait, Zhuang Li, Deputy General Manager of Qingdao Jieshen, Ma Jun, Vice President of E-Bag Wash, and Zang Jiangnan, Vice President of Dalian Laundry and Dyeing Association, became the focus of the entire event.

The guests respectively discussed topics such as the upgrade and transformation of brand building, the business philosophy of industry benchmark brands, the careful selection and construction philosophy of central factories, and the development trend of online laundry. Later, the sharp and spicy questions raised by participant Wang Jidong opened up the dialogue topics, allowing attendees to gain a lot.

Through the guests' meticulous analysis, keen judgment, forward-looking concepts, witty thinking, and humorous remarks, the atmosphere of the whole event was pushed to its peak. Although the time was only a short hour, it made the attendees feel that the laundry and dyeing industry is in a vigorous and promising era, giving them more confidence and motivation for future laundry and dyeing work.

After the speech and dialogue sessions ended, Director Pan Wei, on behalf of the forum organizers, presented trophies to the keynote speakers, dialogue guests, and hosts as Outstanding Speaker, Outstanding Dialogue Guest, and Elegant Host respectively.

Overall, although the forum was scheduled for only one day, the atmosphere was enthusiastic and the response was positive. It received high praise from the leaders of the Business Association, and the forum was strongly supported by the China Commercial Federation as well as local laundry and dyeing associations and enterprises.