Significantly Lowering Franchise Thresholds, Rongchang Launches Entrepreneurship Plan for Hundreds of Cities and Thousands of Stores
Release Time:
2010-01-05 13:35
Source:
Huasheng Online News, China's earliest private laundry enterprise Rongchang Technology Service Company today announced the launch of the "Hundred Cities Thousand Stores" national chain entrepreneurship plan. By significantly lowering the franchise threshold, it will establish a thousand chain stores in a hundred large and medium-sized cities across the country, driving tens of thousands of people to start businesses and find employment, allowing people nationwide to enjoy Olympic-quality laundry services nearby, thus opening the prelude to Rongchang Service's national brand strategy.
Relevant surveys show that chain projects with investments between 100,000 and 300,000 yuan are most favored by individual investors. As the only designated laundry service provider for the 2008 Beijing Olympics, Rongchang Service decided to reduce the franchise fee from over 600,000 yuan to just over 100,000 yuan and offers various franchise packages, fulfilling the wishes of entrepreneurs who were previously blocked by high franchise fees.
It is understood that the "Hundred Cities Thousand Stores" plan will first be promoted in Beijing's suburban counties, Shandong, Henan, Tianjin, the three northeastern provinces, and the northwest region. Currently, the domestic laundry industry is in a state of vicious competition, with brand stores accounting for less than 20% of the market share and counterfeit foreign brands rampant. Due to low-price competition and loss of profit margins, equipment upgrades and service quality have stagnated, making dry cleaning the service industry with the highest consumer complaints and lowest satisfaction. After twenty years of industry accumulation and the test of serving the Olympics, Rongchang Service has established a brand-new management mechanism. The lowered franchise threshold will not affect service quality. "Rongchang Service aims to reshape the industry pattern through the 'Hundred Cities Thousand Stores' entrepreneurship plan by the market law of survival of the fittest and build a national brand in the laundry industry."
Zhang Rongyao, Chairman of Rongchang Service, introduced that compared with peers, Rongchang Service's national brand strategy is based on four transformations: introducing strategic investors, changing from a family business to a standardized corporate system, ensuring the enterprise's development mechanism; summarizing years of industry experience and releasing the new Rongchang Service standard abbreviated as "LEADER," making standardized management the daily norm; strengthening informatization management and developing a real-time terminal store management system, greatly improving the efficiency of enterprise logistics and information flow management; cultivating a group of management and technical talents with university-level education, laying a solid human resource foundation for scale expansion.
Rongchang Service was founded by Zhang Rongyao in 1990 and is well-known in Beijing as a leading enterprise in China's laundry industry. In 2008, after strict evaluation by the Beijing Olympic Organizing Committee, Rongchang Service was selected as the exclusive laundry provider inside the competition venues, marking the first time in Olympic history that laundry stores were opened inside the Olympic Village. During the Olympics, over 3 million pieces of laundry were cleaned, creating the miracle of "zero errors, zero complaints." Since then, Rongchang Service has gained nationwide fame, and inquiries about franchising have been continuous.
Zhang Rongyao believes that "clothing, food, housing, and transportation" are rigid demands, and now is a good time for individual investors to enter the laundry industry. Urbanization and the upgrading of people's clothing consumption can ensure strong demand in the industry. In the next 5 to 8 years, China's laundry industry will continue to grow rapidly, and the market calls for national brand laundry enterprises with independent intellectual property rights.
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