Rongchang Harmony Fund
Release Time:
2009-12-21 18:27
Source:
500,000 Laundry One-Card Passes Inject Vitality into Rongchang Ilsa Chain Laundry
This site has learned from Rongchang Ilsa Laundry Group that in recent years, the company has invested heavily in developing online platforms and, leveraging this network to form a service network positioned as an "online housekeeper," has further amplified the convenience brought to customers by the "Laundry One-Card Pass."
Since Rongchang Ilsa fully implemented the nationwide networked "Laundry One-Card Pass," more than 500,000 cards have been issued in Beijing. Currently, over 500 chain stores and more than 2,000 clothing collection points nationwide accept the One-Card Pass. Rongchang Ilsa's nationwide networked laundry card has pioneered the Chinese laundry industry. The successful promotion of the One-Card Pass has not only brought stable customers to the company but also realized an information revolution in the traditional laundry industry.
"The traditional laundry industry needs to break old sales methods and inject modern e-commerce technology," Rongchang Ilsa told reporters. In recent years, Rongchang has invested heavily to launch an information strategy aimed at "One Card in Hand, Laundry Nationwide" with the "One-Card Laundry" approach. According to Rongchang Ilsa, since the launch of the Laundry One-Card Pass, it has received widespread praise from consumers. Cardholders can shop at any networked chain store of Rongchang Ilsa and enjoy laundry discounts. This fashionable and convenient laundry consumption method brings great convenience and benefits to people's lives.
"We expect that within the next three years, one in every five people in urban Beijing will hold a network laundry card." "In the future, besides bank cards, beauty cards, fitness cards, and other cards, people will also have a laundry card in their wallets."
The One-Card Pass not only facilitates consumers but also brings benefits to chain franchise stores. Those familiar with e-commerce and the laundry industry have calculated another set of figures: the biggest expenses for laundry shops are rent and equipment. A storefront of several dozen square meters costs at least tens of thousands of yuan annually in rent, while flagship stores like the Italian Ilsa model at Oriental Plaza have annual rents reaching hundreds of thousands of yuan. Most laundry shops attract customers initially through brand power and heavy promotions. The biggest advantage of the One-Card Laundry is that it expands each store's business volume without needing to hire additional staff, as Rongchang Ilsa headquarters has a strong team dedicated to promoting and maintaining the One-Card Laundry business. This allows franchise stores to easily welcome bulk laundry customers. On one hand, new stores alleviate the crisis of tight business at opening; on the other hand, One-Card holders are long-term, stable, and higher-spending customers, helping franchise stores smoothly get through off-seasons. In this way, Rongchang Ilsa's move undoubtedly gives franchisees peace of mind.
The networked card's special services not only stabilize and increase customer sources for franchise stores but also enhance Rongchang Ilsa's overall corporate image and strengthen the company's core competitiveness. More importantly, the networked card brings great convenience to consumers and has won the favor of the public. Online marketing, e-commerce, and high-tech products are the next winning points in future competition. Whoever masters the trend masters the future. By using high technology and the internet, Rongchang Ilsa has made significant contributions to the development of this traditional laundry industry.
It is understood that Rongchang Ilsa recently installed self-service clothing pickup devices in some laundry stores. By inserting the Laundry One-Card Pass into this device, customers' clothes will automatically transfer from the clothing conveyor to the counter without staff, saving a lot of manpower and resources. It also separates the clothing collection and pickup areas, achieving spatial hygiene isolation and avoiding direct contact between dirty and clean clothes. Rongchang Ilsa introduced that this automated pickup device was immediately sought after by franchise stores upon release, with orders continuously coming in.
2007-2-7
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