Developing Yunshida Enterprise
Release Time:
2009-12-21 18:46
Source:
Xu Haiqing
Anhui Yunshida Yin Jianyun Washing Equipment Co., Ltd., located in Hefei City, Anhui Province, is a newcomer in the washing machinery industry. Compared to its sister companies, there is still a significant gap. To quickly catch up with the sister companies and align with industry leaders, Yunshida held a general manager office meeting at the beginning of this year, convened by Chairwoman Ms. Yin Jianyun. The meeting established the management philosophy of "people-oriented" and proposed the corporate spirit of "based on innovation, never satisfied."
"People-oriented," the company first requires middle and senior management personnel to learn to be a good person before doing things. From each person's work scope, to improving work skills, cultivating cultural quality, and regulating professional ethics, specific requirements are put forward. Only by improving the comprehensive quality of the management can the realization of the "people-oriented" management philosophy be guaranteed. Internally, all office staff are required to firmly establish the concept of serving the site and the front line, changing the previous office work style. Including the general manager, everyone serves each grassroots position as a service provider. Externally, the company changed the original sales department to the marketing department, and each salesperson became a marketing manager. This subtle difference completely changed their original mindset and practices. First, each marketing person is required to make a marketing plan based on thorough market research and predict market changes. For specific marketing clients, they are required to provide one-stop service from information collection, follow-up service, contract signing, contract execution, to after-sales service during the warranty period. Each client is assigned a dedicated person responsible for service, with full cooperation from all company departments. The main emphasis in this process is the awareness of early-stage service. Marketing personnel prioritize technical service for customers over equipment sales, helping customers avoid technical misunderstandings, guiding them to establish reasonable configuration ranges and requirements, and under the premise of equal and open negotiation, establishing the best configuration plan. However, at this point, customers are not required to purchase the company's equipment; the focus is on guiding customers to choose suppliers voluntarily, not rushing for results, and striving to show genuine care through service. If done well, this approach will not only avoid losing orders but also create some profit margin. Of course, this mindset shift requires a long-term effort. But as long as everyone persists, it will surely gain broad customer recognition and reflect obvious social and economic benefits.
"Based on innovation, never satisfied," this entrepreneurial spirit guides all employees of Yunshida, especially the leadership. First, the company made significant adjustments to the organizational and personnel structure. Secondly, the company expanded its business scope, enhanced its autonomy, gradually understood, controlled, and mastered the market, continuously researched and developed new projects, bringing new profit growth points to the company. Currently, the company is researching the market and preparing to develop new projects to accumulate strength for market control and mastery. If successfully developed, it will greatly encourage the staff and lay a solid foundation for Yunshida's rapid development. Although Yunshida has established a foothold in the washing and dyeing market, the leadership always maintains a clear mind, overcoming difficulties with the spirit of "never satisfied," continuously innovating, and striving for the enterprise to take off as soon as possible!
2007-1-29
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